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What is Google Analytics 4? A Complete Sea Change in Analytics

Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]

Brendan Gilbert

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11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

10 Simple Steps for Successful LinkedIn Advertising

Social Media

Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook […]

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What are Facebook Automated Ads?

Facebook

Anyone working in paid media will no doubt be familiar with new campaign formats and advertising features sneaking into the platforms with […]

How to Set Up Facebook Business Manager

Facebook

If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may […]

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