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Marketing Innovation Pulse #1

Marketing Innovation Pulse

Do you ever struggle to keep up with the pace of change in the digital marketing and tech space? That's […]

Robin Lord

What Got Us Here, Won’t Get Us There: Some Changes That We’re Making at Aira

General

tl;dr: from June onwards, Aira will no longer be offering digital PR services to our clients and instead, will shift […]

Paddy Moogan

The Benefits of Account-based Marketing

Account-based Marketing

An increasing number of organisations are adopting an account-based marketing approach. In fact, 70% of companies surveyed as part of […]

John Rooney

Aira recognised at the 2023 UK Paid Media Awards

Paid Media

We’re delighted to announce that Aira won the Best Use of Facebook/Instagram Ads at the 2023 UK Paid Media Awards—while […]

John Rooney

Aira achieves the HubSpot Onboarding Accreditation

Inbound

Aira is delighted to announce that we’ve achieved the HubSpot Onboarding Accreditation.

John Rooney

What is Account-based Marketing (ABM)?

Account-based Marketing

It’s possible you’ve heard about account-based marketing (ABM) by now, because it’s getting a lot of attention in the world […]

John Rooney

5 key takeaways for creative copywriting from CopyCon 2022

Copywriting

In October Aira’s copy team found ourselves in a dimly-lit basement, somewhere in Brighton. The space was filled with tables […]

Lucy Hancock

SearchLove London - The Future of Link Building

The Future

Thank you to everyone who attended my SearchLove presentation and allowed me to share my thoughts on the future of […]

Paddy Moogan

What factors and attributes are most important to consider in your link building strategy?

SEO

Digital PRs and SEOs are always looking to build new links but, as I’m sure you’re aware, not all links […]

Paddy Moogan

Using Apps Script to encourage our team to take time off

Culture

Recently, Paddy wrote a post about Aira’s Unlimited Holiday policy, and how we make sure it’s delivering everything we want […]

Robin Lord

Delivering on Unlimited Holidays

Culture

I see a lot of scepticism of unlimited leave policies, particularly in our industry, with many labelling it as a […]

Paddy Moogan

The Future of Link Building: What Got Us Here, Won’t Get Us There

Digital PR

Thank you to those of you who joined my talk at MozCon, below you can find the full deck that […]

Paddy Moogan

Aira announces £2,000 Cost of Living contribution for all employees

Culture

With rising inflation putting a financial strain on all of us, the leadership team here at Aira has decided to […]

Paddy Moogan

11 takeaways from the 2022 State of Link Building Report

SEO

Our third annual State of Link Building Report has dropped, and it’s bigger than ever. We surveyed 270 SEO professionals […]

Paddy Moogan

What is an Ideal Customer Profile?

Inbound

What is an ideal customer profile, why is it important, and how can you go about creating one?

Matthew Kay

Forming Good Client Relationships - 11 Actionable Tips for Consulting Success

Consulting

When a person first starts running clients, it can be really tough. There’s no magic bullet for helping clients to […]

Robin Lord

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