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MKGO 19th March 2022
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Paid Media
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Paid Social
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A little light reading.
A lot of experience.
Featured
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
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Paddy Moogan
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Popular
Aira Takes Home Two Awards at the UK Search Awards 2023
General
I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]
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Paddy Moogan
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
Read More
Paddy Moogan
11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic
SEO
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
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Dan Brooks
Latest
Aira Becomes a HubSpot Certified Platinum Partner
HubSpot
We are delighted to announce that Aira has become a HubSpot Certified Platinum Partner. HubSpot is a leading growth platform […]
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Sam Butterworth
What is the Buyer’s Journey?
Inbound
Put simply, the buyer’s journey is the process of research and decision making that leads up to a purchase. But […]
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Sam Butterworth
15 Questions to Ask an Agency at an Inbound Marketing Assessment
Inbound
The benefits of inbound marketing are well known. While traditional, interruptive and often plain annoying outbound marketing (such as cold […]
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Sam Butterworth
How to Automatically Categorise Keywords for the Buyer’s Journey
Inbound
When starting any keyword research project, I start by asking myself the standard questions; 'What's the search volume?', 'How competitive […]
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Dan Brooks
What is Inbound Marketing?
Inbound
Inbound marketing supports tactics to let potential customers find your product or service themselves, by offering the solution to their problem […]
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Maret Reutelingsperger
The Benefits of Inbound Marketing
Inbound
Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty […]
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Sam Butterworth
10 Reasons to Use Inbound Marketing Services
Inbound
Inbound marketing is an increasingly sought-after service, but why? Well, inbound has many benefits but primarily, it can be a […]
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Sam Butterworth
How HubSpot’s LinkedIn Ads Integration is a Game-Changer for B2B Marketing
Inbound
In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features - a LinkedIn […]
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Matthew Kay
What to Expect from an Inbound Marketing Consultation
Inbound
If you are planning to book an inbound marketing consultation it’s important to know what to expect, so that you […]
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Sam Butterworth
9 Key Components of a Successful Inbound Marketing Strategy in 2019
Inbound
2019 is fast approaching and the current online marketing space is experiencing more of an evolution, than a revolution. The […]
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Matthew Kay
What is a Buyer Persona?
Inbound
A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. […]
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Sam Butterworth
6 Perfectly Executed Examples of Inbound Marketing
Inbound
Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry - […]
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Sam Butterworth
17 Essential Inbound Marketing Tactics
Inbound
Inbound marketing is a proven approach for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the […]
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Sam Butterworth
7 Ways for SMEs to Drive Website Traffic with Limited Time
Inbound
As a small or even a medium sized business, it can be hard to compete with large competitors who not […]
Read More
Paddy Moogan
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