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MKGO 19th March 2022
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A little light reading.
A lot of experience.
Featured
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
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Paddy Moogan
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Popular
Aira Takes Home Two Awards at the UK Search Awards 2023
General
I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]
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Paddy Moogan
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
Read More
Paddy Moogan
11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic
SEO
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
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Dan Brooks
Latest
How to Visualise Data for a Successful Digital PR Campaign
Digital PR
There are many ingredients to creating a successful digital PR campaign that brings in those high quality links our clients are […]
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Aliyah Loughlan
Supercharge Your Link Building with a Digital PR Newsroom
Digital PR
Let’s rewind things to 2014... I’d graduated with a first class honours degree from university and managed to bag myself […]
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Shannon McGuirk
How to Build a Successful Digital PR Plan
Digital PR
In a nutshell, a successful digital PR plan involves creating content campaigns for the media that secure backlinks to a client’s website. Sounds simple […]
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Laura Brothers
Making Headlines: Using Data to Supercharge Link Building
Digital PR
Gut instinct is defined as: An immediate basic feeling or reaction without logical rationale. According to my recent Twitter poll, […]
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Shannon McGuirk
7 Steps for Creating an Effective Digital PR Strategy
Digital PR
Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR […]
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Shannon McGuirk
How to Plan a Content-led Digital PR Campaign
Digital PR
Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if […]
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Nicci Mills
6 Lessons from My 6 Months at Aira
Digital PR
As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 […]
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Abbie McEvaddy
My Aira Journey - What I Learned During My Work Placement
Digital PR
Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week […]
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Harriet McCulley
CommsCon 2018: Aira's Highlights
Digital PR
If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and […]
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Abi Bennetts
How to Perfect Your Pitch to a Journalist: 5 Top Tips
Content Strategy
So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re […]
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Aliyah Loughlan
SearchLove 2018: The Digital PR and Content Highlights
Content Strategy
Last week, a few of us at Aira went to SearchLove London for two days to listen to some of […]
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Livi Wilkes
Tips for Turbocharging Your Digital PR Writing
Digital PR
Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in […]
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Aliyah Loughlan
4 Takeaways from the 2018 outREACH Conference
Digital PR
At Aira, we’re always on the lookout for any great events that will help our team learn and understand more […]
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Shannon McGuirk
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