How Aira & TravelSim Increased Organic Revenue by over 350% through SEO, Content & Digital PR

Quick overview

95% increase in organic traffic
354% revenue increase YoY

Quick overview

Technical SEO, Content Marketing, Digital PR

Highlights:
A technical audit health check to identify any issues on the website.

A competitor SERP review and more technical SEO tasks.

Content campaigns to further increase TravelSim’s organic presence.

A six-month project far exceeding the initial goals set.

What started as a technical audit led to technical SEO and digital PR work to further increase TravelSim’s organic presence.
95%
Increase in organic traffic
354%
Revenue increase YoY

The Approach

TravelSim had been successfully marketing their business through paid media (specifically Google Ads), but wanted to decrease their spend in this channel and instead put a focus on organic.
Their goals were to increase organic traffic by 15% over 6 months and revenue by 55% over 12 months.

The Challenge

The initial work included carrying out a technical audit health check to identify any issues on the website, which were then addressed in priority-led order. A competitor SERP review then followed, with recommendations from this made to improve search visibility.

As well as carrying out the above and more technical SEO tasks, TravelSim also had digital PR work undertaken. Content campaigns were created and launched to attract links and coverage from a range of relevant industry press from around the world, to further increase TravelSim’s organic presence.

The Results

The six-month project was a success, with a 95% increase in organic traffic (YOY comparison). Organic revenue increased by 63% (YOY comparison) – far exceeding the initial goals set.

TravelSim’s organic traffic has now increased more than 400%, reflecting the excellent job you carried out with our SEO project. I am very happy with the results and know that we couldn’t have achieved this without your support and efforts
Helen Lauren
Head of Marketing and Online Sales, TravelSim

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