How Aira & TravelSim Increased Organic Revenue by over 350% through SEO, Content & Digital PR
354% revenue increase YoY
Technical SEO, Content Marketing, Digital PR
A competitor SERP review and more technical SEO tasks.
Content campaigns to further increase TravelSim’s organic presence.
A six-month project far exceeding the initial goals set.
TravelSim had been successfully marketing their business through paid media (specifically Google Ads), but wanted to decrease their spend in this channel and instead put a focus on organic.
Their goals were to increase organic traffic by 15% over 6 months and revenue by 55% over 12 months.
The initial work included carrying out a technical audit health check to identify any issues on the website, which were then addressed in priority-led order. A competitor SERP review then followed, with recommendations from this made to improve search visibility.
As well as carrying out the above and more technical SEO tasks, TravelSim also had digital PR work undertaken. Content campaigns were created and launched to attract links and coverage from a range of relevant industry press from around the world, to further increase TravelSim’s organic presence.
The six-month project was a success, with a 95% increase in organic traffic (YOY comparison). Organic revenue increased by 63% (YOY comparison) – far exceeding the initial goals set.