MAKE
THE
NEWS.
THE
NEWS.
Put a war room full of digital PR and SEO pros to work building your authority, brand awareness—and yes, links.
Like having an entire newsroom dedicated to putting your business
We brought together specialised PR pros and savvy SEOs to help clients get coverage that builds their business—not just links.
Turns out? That combination works. Our clients have been covered in:
Just unimaginative agencies.
Just unimaginative agencies.
Go on, flip through a few of our client’s campaigns.
You know you’re curious.
But what actually goes into a winning digital PR campaign with Aira?
But what actually goes into a winning digital PR campaign with Aira?
‘What’s the big idea’?
Not every brand can run a 10,000-person study, afford complex interactive designs, or throw an event for the press.
But any brand can be newsworthy.
Give us something to work with, bring an open mind, and we’ll surprise you with what’s possible.
We’re great at finding wildly practical ideas that are compelling, link-worthy, and (more importantly) actually doable.
‘…but will it perform’?
Once we have a solid list of story ideas, we do our best to destroy them. Let the validation begin!
To weed out ideas that won't pull their weight, we consult journalists and review the data.
The ideas that stick are link-worthy, fit the media, click with the audience, and cut through the noise.
‘How do we make sure this gets noticed’?
Strong ideas demand strong execution.
You could spend hours wrangling talented writers, designers, and developers to do the story justice—but we already have on your behalf.
Not only that, but our SEO team works closely with creatives to make sure that content will rank well, too.
‘Who's going to LOVE this’?
This is where our PR roots really shine.
Our team builds a pre-qualified prospect list of journalists, influencers, and outlets, then does everything it takes to make them aware.
We lean into existing relationships, build new ones with personalised pitches, and make sure we protect your brand in the process.
What'd we learn—and what's next’?
Every piece we publish is a learning opportunity that we build on to make the next pieces even better.
From the moment we start promotion, we track performance: coverage, links, leads, traffic, and (where sensible) any correlated impact on sales and revenue.
We learn from the signals your audience is sending to give them more of the content they're keen on.
Digital PR might not be right for you.
10/10 sensible people agree: it’s the results.
So if a digital PR agency wasn’t the best investment for your business, wouldn’t you want a partner who’d speak up?
But we can help you find what is.
You’re gaining a partner willing to say ‘no’— and then show you where the highest returns for _your business_ are based on your situation and goals.