PostBeyond triple organic search growth through technical SEO and content marketing

Initial work and activity focussed on the migration of the PostBeyond website to a new site design. Website migrations are often problematic because they can confuse search engines which leads to a drop in rankings and traffic. Aira’s work with PostBeyond included redirect mapping, meta data implementation, URL structure recommendations, an analytics implementation and developer support.

We then started working on a quarterly basis, creating data-led graphics and thought-leadership style advisories – which are closely aligned to PostBeyond’s messaging and target audience – alongside supporting technical SEO activity. These content campaigns have helped to deliver excellent results in terms of organic sessions and, ultimately, goal completions.