PostBeyond triple organic search growth through technical SEO and link generation
Quick overview
Technical SEO, Content Marketing, Digital PR
Introduction
The Approach
Initial work and activity focussed on the migration of the PostBeyond website to a new site design. Website migrations are often problematic because they can confuse search engines which leads to a drop in rankings and traffic. Aira’s work with PostBeyond included redirect mapping, meta data implementation, URL structure recommendations, an analytics implementation and developer support.
We then started working on a quarterly basis, creating data-led graphics and thought-leadership style advisories for link-building – which are closely aligned to PostBeyond’s messaging and target audience – alongside supporting technical SEO activity. Based in Canada, PostBeyond were keen for us to have a diverse profile for link building across Canadian, US and UK publications. The content campaigns and
data we create have put us in a position to attract links and coverage from a range of industry press and media.
The Results
The website migration was a success – providing an initial traffic increase immediately after the site launch. Since starting our work together in March 2018, we’ve seen a 237.3% increase in organic sessions so far. Overall, we’ve also seen goal completions increase by 216.5% since March 2018. Link and coverage highlights also include Fox Business, Yahoo, Forbes and Entrepreneur.
