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Content Marketing

Consistently publish strategic content that’s written for your audience, optimised for search, and tied to revenue.

Wondering if we can deliver?
Check out our credentials deck.

Go from publishing what *might* work to having a library full of high-performing content.

Aira’s award-winning approach combines data-savvy SEOs and talented creators, and a strategy built to support your specific business goals.

So your content reads well, ranks well, and drives the ROI it’s designed for.

Built for business goals

We go beyond keywords to understand intent, informational needs, and how to drive action.

Engineered to stand out

On-brand, in-depth, and compelling, your content will have what it takes to beat out the competition.

Optimised for ROI

SEOs collaborate with talented creatives to capture every growth opportunity.

Tracked for performance

You’ll have clarity on where your returns are, and how your content contributes to a broader strategy.

Blog content is only the beginning.

We strategise, write, design, develop, and distribute content types that drive traffic, engagement, and conversions across the entire buyer's journey.

Examples of our work?
So glad you asked.

We’re proud of the work—and even prouder of the results our clients are getting.

281% Conversion Rate Increase
300% Increase in Conversions
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.
A Truly Multi-Channel Paid Media Strategy to Drive HR SaaS Growth
Quick Backstory:
Leveraging multiple paid media channels to drive conversions

Expanding keyword search targeting to Microsoft Advertising

Using Smart Bidding to get more from search traffic
Marketing Mix:
Paid Media
553% Revenue Increase
935% Sales Volume Increase
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.
Scaling Conversions and Revenue using Paid Search and Social
Quick Backstory:
Scaling growth via multiple paid media channels

Ensuring a strong ROI by leveraging machine learning
Marketing Mix:
Paid Media

How does Aira create strategic, high-performing content for you at scale?

By bringing in data, getting SEOs and creatives on the same page, and eliminating the bottlenecks that slow most brands down.

‘Where are the gaps’?

Our process is keyword-led, customer-centric, and creativity-driven.

Using a mixture of channels, market data, and our proprietary software, we find content opportunities that:

  • Answer the needs of your audience
  • Will drive serious rankings, traffic, or conversions
  • Align with your brand, budget, and business goals

We narrow dozens of ideas down to the best opportunities.

‘How do we give every piece an edge’?

Cutting through the noise means 'good enough'... isn't.

A full creative team comes together to produce pieces that are better than the content you're competing with:

More compelling to read, more beautiful to look at, and always carefully implemented on the technical end.

All the while, SEOs make sure pieces are optimised to rank.

‘How do we drive action’?

Every piece we produce is tailored to the goal it's meant to achieve and the stage of the buyer's journey it will reach your customer at.

Whether it's well-placed calls to action, carefully optimised copy, or other relevant micro-conversions, we ensure your content is set up to capitalise on every opportunity.

‘How do we maximise momentum’?

Our team is there to help you wring every bit of value from the content we create across your owned, earned, and paid channels as appropriate.

Some pieces will warrant a push from Digital PR or a paid ad campaign, others benefit from a careful review with a technical checklist.

Depending on the scenario, we'll step up to help you realise the ROI the piece should drive.

‘What'd we learn—and what's next’?

Every piece we publish together is an opportunity to improve the next one. Together, we'll review the performance of your assets as part of a broader strategy:

* How are pieces contributing to the whole?
* Where are we seeing the most success?
* Are we hitting the KPIs and goals we've set?

We learn from the signals your audience is sending to give them more of the content they're keen on.

Here's what only Aira will tell you:

Content marketing might be wrong for you.

‘Content is king!!!!’ has become the tired refrain in digital marketing. And it’s often true.

But sometimes, investing in content marketing isn’t the most efficient path to growth.

Instead of nodding along and letting you blow your budget, wouldn’t you want a partner willing to say so?

But we’ll show you where your best opportunities are.

Aira’s team crosses all channels, so we’re not married to a single one of them.

For you, that means knowing that we’re not forcing a fit that isn’t there. We start with your goals, THEN choose the channels and align the strategy to suit.

You’re gaining a partner who cares enough to say ‘no’—and then show you where the better opportunities are

Put faces to names.
Then put us to work.

It takes great people to create great content.
Meet some of the folks you’ll be teaming up with:

Sam Butterworth

Senior Content Editor

Francesca Bjorkegren

Digital PR Consultant

Aliyah Loughlan

Senior Digital PR Strategist

Q&A for the curious

Generally, we work best with clients who can invest at least £5,000 a month. That said, the more you have to work with, the more pieces we’ll be able to create and the faster we’ll be able to move.

Can’t quite reach that far? We’re excellent at helping clients prioritise the spend they have for maximum impact.

Let us know what’s workable for you, and we’ll point you in the right direction.

This will depend on a few things:

  • The strategy we’ve aligned with
  • The complexity of your industry/niche
  • How aggressive your goals/KPIs are
  • Your ideal budget and timelines

That said, we’re an agency that makes things happen.

After our usual onboarding time (a few weeks from initial contracts to conduct research and ideation), we’re able to work on multiple high-priority assets at once.

No—because no agency can.

But because we’ve got a very strong track record, an exceptional bench of specialists, and a proven approach to content marketing, we do guarantee that your content will be:

  • Aligned with your business goals and strategy
  • Relevant to your audience
  • Thoroughly researched
  • Written in your tone and voice
  • Technically sound
  • Optimised to maximise your odds of driving rankings, traffic, and conversions (as appropriate for the piece)

We take every engagement seriously and work hard to earn your trust through the process we follow, insights we share, and ROI we achieve.

We’re not a great fit for clients looking for one-off pieces or moonshots.

That said, ROI from content accelerates over time as we create, implement, and learn, and as each piece begins contributing to one cohesive strategy.

We'd recommend a 12-month contract to allow enough time to truly understand your market and produce enough strong content to serve your strategy.

It depends! Our team doesn’t shy away from intensive research to understand an industry, but there are some topics only a bonafide expert can provide the proper depth on.

In these cases, we’ll work with a subject matter expert on your side to ensure the content is accurate and up to standards.

If you’re not sure whether we can handle your industry, drop us a line to discuss.
We’ll be honest if it’s not a fit.

Lead times will vary, but in most cases will be only a few weeks from getting a verbal confirmation that you’d like to move ahead.

You’ll like working togetheralmost as much as the results.

Everything that they’re doing is contributing to that overarching goal of increasing our share of voice for Uswitch.
Bekah Edwards
Content Marketing and Outreach LeadUswitch
They weren’t just interested in what the challenges of the website were. They were interested in the challenges of the whole business.
Tina Newman
Head of eCommerce and MarketingJust Tyres
Considering us? Check out our 
credentials deck.

Getting started is as easy as having a conversation.

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