Paid Media icon
Paid Media

Increase your sales, reduce costs, and stay ahead of competitors with an end-to-end paid media partner.

Wondering if we can deliver?
Check out our credentials deck.

Here’swhy clients choose Aira as their strategic partner:

One team, multi-channel Icon

One team, multi-channel

You’ll have one cohesive strategy, one trusted partner to implement, and just one report to review.
Customers, not clicks Icon

Customers, not clicks

You care about leads, sales, and profits—so we focus on the KPIs that drive business.
Robot sidekicks Icon

Robot sidekicks

We use the latest in machine learning to optimise reach, costs, and ad performance at scale.
Direct access—always Icon

Direct access—always

You’ll get answers straight from the source and have a direct line of sight into what’s being done.
End-to-end delivery Icon

End-to-end delivery

You’ll have all landing pages, creative, account management, and optimisation squared away.
A willingness to say ‘no’ Icon

A willingness to say ‘no’

We consider all channels, advise on clear paths to profit, and aren’t shy about declining poor fits.

We bid for customers, not clicks.
So you don't just 'keep up'—you lead the way.

We help businesses grow ahead of the market with a multi-channel approach to strategy and implementation. No more outdated setups, spiralling costs, or falling behind.

If it's somewhere you advertise, it's a channel we optimise*

*Except for TV, billboards, radio, and unsolicited faxes.
Not really our 'thing’.
Click a channel above to explore how we help.
Or, keep scrolling for proof we actually can.

Short-term growth. Long-term success.
Our clients achieve both.

We don’t tick boxes—we solve problems.
Like high costs, poor performance, and tough competition.

Delivering on real business outcomes
Quick Backstory:
Delivering integrated services across SEO and Paid Media

Driving real business value across enquiries and CPA
Marketing Mix:
Technical SEO & Paid Media
466% Increase in Enquiries
80% CPA Reduction
73% Conversion Rate Increase
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.
Growth with a multi-service approach
Quick Backstory:
The right combination of SEO and Paid Media

A strong focus on driving candidates to Autotech Recruit
Marketing Mix:
SEO and Paid Media
33% Increase in Organic Traffic
13% Increase in Conversions
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.
Driving sales via effective paid media
Quick Backstory:
A significant increase in online orders

Targeting customers at the right time

Over 1780% return on ad spend
Marketing Mix:
Paid Media
1780% Return on Ad Spend
73% Conversion Rate Increase
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.

Better approach. Better results.
Expect both when we work together.

These are the steps we walk through to drive ROI.

‘What needs to change to drive better returns’?

Whether you’re running campaigns now or brand new to paid media, we take a hard look at your site, landing pages, ads, campaign structure, and more, looking for…

  • Missed opportunities
  • Costly inefficiencies
  • Conversion killers

We’ll show you where you’re leaving money on the table—or losing it entirely.

‘What’s the shortest path to long-term ROI’?

First we align on your business goals and where you want to grow.

Then, we conduct the research: evaluating channels, dissecting the strategies of top competitors, identifying critical keywords, and poring over industry insights.

Finally, we build a strategic action plan prioritised around the KPIs you care about and the channels that best fit your business.

‘What's going to click with paying customers’?

Aira brings both the technical expertise it takes to optimise accounts and properly integrate tracking, as well as the creative team to write compelling content, ad copy, and landing pages.

‘Where could things be better’?

It's the simple but powerful question we return to—day in and day out—as we evaluate performance, adapt to market changes, and experiment with new approaches to driving action.

We set aggressive targets, beat them, and then set new ones. We refuse to settle or coast, even once a campaign is performing comparatively well.

‘What's working, what's not, and what's next’?

You have direct access to the people actively working on your account, and no question is 'off-limits'.

There's no need to wait for a formal report to get an update, insight, or honest answer about how things are tracking, and we thrive on collaboration.

At any given time, you'll know what's been done, how it's performed, what we're working on, and why.

Here's what only Aira will tell you:

PPC might be a waste of your budget.

Shiny objects abound in paid media. New channels, new ad formats, new keywords…

Which is why so many companies blow through their budget and struggle to stay competitive.

If a campaign would never pay you back, wouldn’t you want a partner who’d tell you BEFORE you invested?

But we’ll show you the better investments.

We take a measured approach to the mad world of paid media, objectively evaluating opportunities before rushing in.

If the ROI isn’t obvious, it’s a ‘No’. If it is, we’ll scale it aggressively—and sensibly.

And if paid media is wrong altogether? We’ve got a full team of specialists ready to execute on digital marketing efforts that do. You’ll never be stuck spinning tires.

Campaigns built on smart strategy deserve relationships built on trust.

Meet a few of the people who’ll be working
to constantly improve your ROI

Izi Hicks

Client Services & Digital Team Lead

Robin Lord

Associate Director of Strategy and Innovation

Faye Styles

Senior Account Manager

Q&A for the curious

Generally we work best with clients who can invest at least £10,000 a month. That said, budgets of £50,000+ allow for much more robust campaigns and allow for more to be invested in ad spend.

Can't quite reach that far? We're excellent at helping clients prioritise the spend they have for maximum impact.

Let us know what's workable for you, and we'll point you in the right direction.

No—because no agency can.

But because we’ve got a very strong track record, an exceptional bench of specialists, and a proven approach to inbound marketing, we do guarantee our work will be:

  • Aligned with your business goals and strategy
  • Relevant to your audience
  • Thoroughly researched
  • Technically sound
  • Transparently evaluated and reported on

We take every engagement seriously and work hard to earn your trust through the process we follow, insights we share, and ROI we achieve.

We’re not a great fit for clients looking for a one-off engagement or a short-term campaign. We'd recommend a 12-month contract to allow enough time to implement, test, and optimise the channels that make the most sense for your business.

You’ll have direct access to the specialists doing the different aspects of your inbound work, as well as a dedicated Account Manager to keep communication proactive, simple, and streamlined.

Not now, but we may in the future.

We're constantly evaluating the channels we operate in and training our team to optimise for the nuances of each new opportunity we add. In our view, there’s no sense in rushing in before we have a playbook for getting you the best possible returns. We added Pinterest and TikTok in 2020 alone and will look to grow our offering in the future.

Ultimately, it’s less about channels and more about finding you the BEST opportunities for growth in paid media.

Very! We react quickly to changes in the market, your business conditions, evolving trends, etc.—so you won’t be kept waiting weeks or even days to take advantage of emerging opportunities.

Our clients see a real difference.
It’s what keeps us growing.

Getting started is as easy as having a conversation.