How Aira helped an Alpine real estate agency drive sustained growth in enquiries and reduce CPA by 86%
The Challenge
Steiger&Cie operates in the niche luxury real estate market with high-value transactions. Their challenge was to focus their efforts on the small percentage of high-intent buyers while keeping cost-per-acquisition (CPA) under control.
Inefficient ad spend was limiting growth
Before working with Aira, Steiger&Cie relied on a manual CPC bidding strategy, which wasn’t delivering the efficiency needed to scale.
Their paid media campaigns weren’t optimised for conversion, and their SEO content wasn’t fully aligned with their high-net-worth audience’s research and decision-making process.
The Solution
Aira implemented a strategic, data-driven approach across both PPC and SEO to drive long-term results.
Paid media: Smarter bidding and remarketing for efficiency
- Switched to a maximise conversions bidding strategy to prioritise high-intent users and reduce CPA.
- Launched a display remarketing campaign, which continues to drive conversions to this day.
- In recent years, we introduced Hotjar analysis to identify usability improvements, enhancing user experience and conversion rates.
SEO: Content tailored to high-net-worth buyers
- Consistently created blog content mapped to each stage of the buyer’s journey, helping potential clients compare different resorts to encourage engagement.
- Focused on long-term organic growth, ensuring Steiger&Cie remained visible to the right audience.
In order to ensure efficient and effective use of budget, it was imperative that we were optimising for audiences with the highest purchase intent, rather than just standard keyword targeting.
To achieve this, our Paid Media team used a Maximise Conversions Smart Bidding strategy and reduced the budget to compensate for the change. This meant that machine learning would find people more likely to enquire and ensure we were achieving as many enquiries as possible for our monthly budget.
We also introduced display remarketing to drive action from visitors who had already expressed an interest but dropped out of the funnel, using Steiger&Cie’s stunning imagery combined with responsive display ads, this helped to drive even more enquiries.
The Results
Aira’s strategic changes have delivered sustained improvements over the years:
'We saw a dramatic increase in enquiries through our website.'
- In the first three months after switching the bidding strategy, CPA dropped by 40%, and PPC enquiries increased by 15%.
- By 2024, CPA had been reduced to just 14% of what it was at the start – an 86% total reduction.
- Organic blog traffic grew by 28% in 2024 compared to the previous year, reinforcing the long-term success of our SEO strategy.
Since the described changes were implemented we saw a dramatic increase in enquiries through our website for the three resorts that we cover and it feels like we have all of a sudden become a dot on the map.