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MEASURE
WHAT
MATTERS.

CRM & Analytics icon
CRM & Analytics

Track every interaction from prospect to evangelist with best-in-class tools.

Wondering if we can deliver?
Check out our credentials deck.

Invest in the channels, campaigns and content that matter.

How much faster would you grow if…

You had a reliable system for tracking and converting qualified leads and revenue across every channel?

You knew, confidently, which channels, campaigns and content were driving quality, not just quantity?

You had access to a real-time log of all the interactions your team has with an individual prospect, lead or customer?

You could watch real users navigating your website and proactively fix usability issues?

You could easily toggle between attribution models to understand the true impact of your activity, without channel bias?

You had a team proactively mining this first-party data to generate new ideas for campaigns, keywords and content?

Aira specialises in not only implementing the software that makes this possible, but funneling the insights back into your blended search strategy.

We take care of the day to day, so you can focus on the influx in new business.

You can count on us to take care of all the major tasks and minor details, and gather data that drives real growth:

A truly exceptional track record of measurable analytics successes.

Aira is a HubSpot Onboarding Accredited Partner - one of the top HubSpot partner agencies in the UK (and the world!)

We partner with other vendors too, hand-selecting the industry’s leading CRM and analytics solutions to build an adaptable toolkit fit for any use case.
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50+

HubSpot implementations
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Google Analytics 4 implementations
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Hotjar implementations

There are real business success stories
behind those numbers.

Introduction
Quick Backstory:
Marketing Mix:
Paid Media
9.9% Conversion Rate Increase
2.6% Increase in Conversions
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.
Scaling Conversions and Revenue using Paid Search and Social
Quick Backstory:
Scaling growth via multiple paid media channels

Ensuring a strong ROI by leveraging machine learning
Marketing Mix:
Paid Media
553% Revenue Increase
935% Sales Volume Increase
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.
Successfully handling a complex HubSpot migration
Quick Backstory:
Marketing Mix:
HubSpot Migration
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.

One partner to gather insightsand convert them into action.

See how Aira uses first-party data to fuel your blended search strategy.

For data to be useful, it must be trustworthy.

We work with you to build a joint understanding of what is considered a qualified lead, and conduct regular tests to ensure your conversion tracking works as expected.

Once you have your data, focus on the key metrics that matter most.

We’ll supply a series of dashboards that can be accessed live or delivered straight to your inbox, ensuring you’re always prepared for your next board meeting. Use filters to view data for selected date periods and channels, putting you in the driving seat with your data.

Here’s the truth; relying on in-platform reporting leads to inflated results.

If a lead discovers your brand through Google but then converts on Facebook, both channels will claim the conversion. Count on us to help you understand how different channels collaborate throughout the buyer’s journey to produce qualified leads.

Imagine discovering that the leads from your ‘best-performing’ campaign are the same leads sitting stagnant in your pipeline.

We'll help you regularly evaluate the success of your marketing activities, so you understand what makes your audience tick. We’ll then focus our efforts on the campaigns driving top quality.

Here's what only Aira will tell you:

The shiniest software might not be right for you.

The promise of an all-singing-all-dancing CRM may sound exciting. But it’s not always necessary to crunch the numbers you need to make informed business decisions.

Intensive maintenance, hidden support costs, and inflexible integration options can result in a system that becomes a cost centre rather than a revenue driver.

You’d rather have a partner tell you that BEFORE you made the investment, right?

But we’ll show you the better options.

When you work with Aira, we never let excitement, trends, or new technology distract from making sure the approach we take together fits what your business needs right now.

And because we’re partnered with multiple CRM and analytics tools, we never need to force a fit that isn’t there.

You’ll love the differencehaving a true blended search partner makes.

It’s never ‘strictly business’ with Aira.
Our team is invested in making you successful.

Andrew King

Senior SEO Consultant

Kathryn Monkcom

Head Of Performance

Izi Hicks

Head Of Client Services

Q&A for the curious

A central place to store your incoming enquiries or orders is essential for any established business. For businesses focused on lead and opportunities, this is typically a Customer Relationship Management (CRM) system.

Many ecommerce platforms have order management functionality built in, which may be your preferred data source. Email marketing platforms such as Klaviyo integrate with your ecommerce platform to automate nurture and retention programmes.

Blended search is a results-driven approach to marketing, using CRM and Analytics data to create a search-first strategy across digital channels.

We’re driven by what works for your audience, not a one-size-fits-all approach. This means pulling on the expertise of our commercially minded t-shaped marketers, as well as channel specialists in SEO, Copy and Paid Media, and flexing our focus to deliver the best results.

We’re all about helping clients prioritise the spend they have for maximum impact. Perhaps you need our help for a one-off project to set up your CRM and analytics technology, for example.

For full-blown blended search strategies, we work best with clients who can invest at least £3-4k a month. That said, the more you have to work with, the faster we can move, and the more we can tackle for you.

We’ve worked with a wide variety of B2B, B2C and ecommerce businesses over the years. There are a handful of industries we keep coming back to, where we do our best work and have a bank of demonstrable results:

  • Health & medical
  • Automotive & engineering
  • Travel & leisure
  • Technology & SaaS
  • Education & e-learning

That said, every blended search strategy is created bespoke based on your data. If your customers are turning to Google for solutions, we can help them find your business.

We've partnered with the software vendors we believe are the best in the business, and this is where our expertise shines. However, we do have experience with Salesforce, Zoho, Mailchimp, and even custom systems.

We’re always open to a conversation about using existing tech stacks as the basis for a killer blended search strategy, or exploring integrations or migrations.

We promise to always do what’s right for your business, not just what’s listed in a scope of work. Blended search is deliberately designed to give us the flexibility to move budget to align with business priorities and impact.

Really kind words.
Really great results.

We have seen a significant improvement in the volume and quality of leads since we've joined with Aira. We set an ambitious overall MQL target that was going to be hard to hit so it's been fantastic to see that the team have actually exceeded hitting this by 7.5% on average over the last year! The team at Aira have worked hard to understand our very technical business and it shows in the quality of the leads they have produced.

Jennifer Onan-Read
Marketing Manager, TECHNIA

Having selected HubSpot as our new marketing automation platform, the right choice of implementation partner was critical to a rapid and successful implementation. Aira stood out, not only as a team that really understood the product but also our challenges, aspirations, and culture.

The COVID-19 lockdown started just before we were due to commence the implementation project, but Aira reacted quickly and we started on time and continued throughout making full use of video calls and online collaboration tools. We switched product training to online and were able to deliver all aspects of the project on time and to budget.

We needed an agency that could help with IT, analytics, reporting, configuration and getting our first campaigns out of the door. Within six weeks we had campaigns running, including social posts, emails, landing pages and auto-response emails.

I’m delighted we chose Aira as our implementation partner. During a very challenging period they worked tirelessly to build and configure our HubSpot platform, allowing our strategic marketing team to accelerate and multiply activity to support the business.

Michael Bolton
Head of Marketing, Mitie

Getting started is as easy as having a conversation.

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