Facebook advertising allows you to employ highly effective targeting features to help you reach your audience. This means you can get your message to the people most likely to buy your products or services.
This is great news for your budget, your conversion rate and – what it all comes down to – your ROI.
Why Facebook advertising is important now
Long gone are the days where people solely used search engines to research products and services. Today people look for reviews, ask for recommendations and shop around across the internet before committing to purchase or sign up. And this includes on social networks. As the biggest social platform around, Facebook plays an integral role in this process.
Advertising on Facebook offers a huge opportunity to reach and engage both prospective and existing customers. It offers some of the most advanced advertising tools for audience creation, which can work alongside a range of campaign objectives to drive new leads. Facebook ads also offer coverage on Instagram, Messenger and other placements, meaning a huge potential audience for your business.
Complement your paid search campaigns
Facebook advertising can work perfectly alongside paid search campaigns to engage users at every stage of the buyer’s journey. Unlike other forms of digital advertising, users can respond directly to Facebook ads, creating more opportunities to engage with your audience.
Combining Facebook advertisements with your other paid search and overall paid media efforts creates a multi-channel approach that widens your reach and helps you target your audience across multiple platforms.
How we can help
Aira is a UK Facebook advertising agency and a Facebook Marketing Partner with paid social specialists who are highly trained in marketing on this social network. We can tell you whether you should be using Facebook boosted posts (no!), talk you through Facebook automated ads and creating campaigns on Facebook Business Manager, or take all of this work off your hands.
And ROI is the main principle our services are based on. If a campaign is not delivering return on investment then it’s just a waste of time. Thankfully our team have spent years developing their skills, delivering effective, targeted campaigns that convert.
Our Facebook ads process
Our process is simple, clear and efficient.
We begin with a comprehensive audit of your current visibility. We then move onto competitor research, before implementing and setting up your Pixel. From there we can create campaigns, using targeted assets and ad copy. And of course we continuously optimise your campaigns, reporting regularly on the progress your website is making.