Paddy Moogan - Aira - Page 3 of 4

CRM & Analytics

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Paddy Moogan's Posts

Using Data to Improve Link Building Campaigns

Content Strategy

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements […]

Aira and COVID-19: Our Clients, Our Team and The Future

I was a bit reluctant to write this post because there is a lot of information and noise out there […]

How to Figure Out Why Your Company Exists

“Don’t go bust” That was my rather unhelpful answer when Matt, Matthew, Shannon and I started talking about why Aira […]

How We Created Our Own Culture Code

Aira started here: TLDR: we've published our internal culture code online. Below is the background on what it is and […]

Unlimited Holiday - Three Years Later

Back in early 2016 when Aira was little over a year old, we took the decision to remove the cap […]

How We Handle Career Progression at Aira

The last few weeks have been pretty full on with interviews at Aira. Over the last four years, we’ve pretty […]

Company Culture - What Does That Even Mean?

Update: since writing this post, we launched our culture code which you can find here and also wrote about the […]

Mental Health in the Workplace - What We’re Doing to Help Our Team

In August 2018, we started working with Sanctus, a company whose mission is to change the perception of mental health […]

7 Ways for SMEs to Drive Website Traffic with Limited Time

As a small or even a medium sized business, it can be hard to compete with large competitors who not […]

Conversion Tracking for SMEs using Google Tag Manager

Whatever size business you are, it's important to be able to measure the outcomes of your marketing efforts. In my […]

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