Blended Search: An unparalleled revenue engine for ambitious SMEs & scaling brands
Get ahead of your competitors with a fully-integrated SEO, PPC, Digital PR, Social, and CRM strategy that delivers real growth.
🔥 5× average ROAS on paid campaigns for a UK laser‑eye clinic †
📈 +104% commercial search traffic in 24 months †
💡 Google & HubSpot Solutions Partners
† Full case studies available on request.
Struggling to figure out where you should invest your marketing budget?
If you ask a Paid Media agency where you should invest, they’ll tell you PPC or Paid Social. Speaking to an SEO? They’ll tell you that Organic Search is the way to go.
But the truth is, not every channel will work for your business – we use data to determine which channels work (and which don’t).
What is Blended Search?
Siloed “single channel” strategies waste budget and open the door to competitors.
Potential customers bounce between numerous channels before buying, and your marketing strategy needs to reflect this reality. With Blended Search, any and every customer touchpoint - whether it be an ad, blog post, landing page, or email flow - complements your wider marketing strategy.
What it means for you:
✔ A cross-channel strategy that enables you to reach your customers wherever they are
✔ You know exactly which marketing activities are working, which aren’t, and where to invest
✔ Your marketing budget directly impacts business growth
Sound interesting? Book an intro call
Want more detail? Keep reading ↓
How does Blended Search work?
We've spent the last 10 years figuring out how to answer the toughest question in digital marketing: How should you invest your marketing budget?
To answer this question for your business, we need to understand not just how individual channels perform in isolation, but how all channels work together throughout the customer journey to deliver results.
Aira has experts across every channel, so we don’t have to force a fit that isn’t there. The right channels for your business are the ones that deliver the results, and that's what Blended Search is all about.
We don’t sell services - we solve problems. If a channel isn’t working, we stop, analyse and adjust. If something’s driving results, we double down. You get an unbiased partner that will show you which combination of channels deliver the highest returns.
Our process
It all starts with your audience. Understanding what makes them tick, doing a deep dive on their problems, layering those pain points and frustrations with performance data and tying that back to your marketing goals. From there, we build a strategy, implement it, and measure the results.
At this point, we go back to thinking about your audience. Did we get it right? Has anything changed? How can we do better?
Our combination of a performance culture, proprietary technology, and operational excellence mean our team work seamlessly across different specialisms and channels to maximise results for you.
How we work
1. Critical Analysis
Auditing your website and current marketing activity is one thing. Understanding your industry, audience and goals is another.
Our team of channel specialists scrutinise every aspect of your current activity to understand what’s working, what’s not, the combined impact, and where the untapped opportunities lie.
At the same time, our T-shaped marketers invest in understanding how you sell, who you sell to, where your audience hang out online, and the real-world trends that impact you.
2. Strategic Alignment
‘What’s the smartest way to achieve sustainable growth?’
Taking everything we’ve learned in the analysis stage, we align on your business goals to create a fully-tailored strategy and roadmap that prioritises high-impact actions for growth. You'll know what to expect as we work to continuously prove our value month over month.
3. Thoughtful Implementation
Making the best use of your budget
With Blended Search, we don’t just assign arbitrary budgets to each channel. Instead, we dial individual channel investments up and down based on business impact. This allows us to devote our resources to whichever activities deliver the best results, across SEO, Paid, PR, Social and CRM throughout the year.
4. Full Integration
Leveraging the full digital marketing mix
Rather than working in isolation, our channel experts collaborate to ensure that all of your marketing activities are leveraged cross-channel to maximise your marketing investment.
5. Measuring What Matters
What's the ROI?
There's nothing sexy we can say about tracking. But there's plenty to be said about the value that comes with knowing how your investment is paying off.
Our aim is to understand how all of your cross-channel marketing activity works together to impact business success. We join the dots between online marketing metrics and the stuff you actually care about: driving leads and sales.
6. Honest Reviews
‘What did we learn—and what's next’?
We continually learn, adapt, and respond to change.
Reporting is not a singular event; it's an ongoing, two-way discussion. Not only do you have direct access to those doing the work, but we adapt the way we communicate and report based on your preferences.