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Join us at MKGO #8 - "The Future of Search"

LEAD
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WAY.

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Blended Search

Get ahead of your competitors with a fully-integrated SEO, PPC, Digital PR, Social, and CRM strategy that delivers real growth.

Wondering if we can deliver?
Check out our credentials deck.

5× average ROAS on paid campaigns for a UK laser‑eye clinic †

+104% commercial search traffic in 24 months †

Google & HubSpot Solutions Partners

Struggling to figure out where to invest your marketing budget?

If you ask a Paid Media agency where you should invest, they’ll tell you PPC or Paid Social. 

Speaking to an SEO? They’ll tell you that Organic Search is the way to go.

But the truth is, not every channel will work for your business – we use data to determine which channels work (and which don’t).

Aira - Blended Search Graphic

What it means for you:

✔ A cross-channel strategy that enables you to reach your customers wherever they are
✔ You know exactly which marketing activities are working, which aren’t, and where to invest
✔ Your marketing budget directly impacts business growth

How does Blended Search work?

We've spent the last 10 years figuring out how to answer the toughest question in digital marketing: How should you invest your marketing budget?

To answer this question for your business, we need to understand not just how individual channels perform in isolation, but how all channels work together throughout the customer journey to deliver results.

Aira has experts across every channel, so we don’t have to force a fit that isn’t there. The right channels for your business are the ones that deliver the results, and that's what Blended Search is all about. 

We don’t sell services - we solve problems. If a channel isn’t working, we stop, analyse and adjust. If something’s driving results, we double down. You get an unbiased partner that will show you which combination of channels deliver the highest returns.

Our process

It all starts with your audience. Understanding what makes them tick, doing a deep dive on their problems, layering those pain points and frustrations with performance data and tying that back to your marketing goals. From there, we build a strategy, implement it, and measure the results.

At this point, we go back to thinking about your audience. Did we get it right? Has anything changed? How can we do better? 

Our combination of a performance culture, proprietary technology, and operational excellence mean our team work seamlessly across different specialisms and channels to maximise results for you.

Better approach.
Better results.

Check out what happens when all of your channels
are pulling in the same direction.

Scalable Link Building and Content Creation
Quick Backstory:
Delivering content-led link building at scale

High focus on consistent, sustainable campaigns

Marketing Mix:
Content-led Digital PR & Link Building
1,100+ pieces of coverage
12+ campaigns per quarter
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.
Driving sales via effective paid media
Quick Backstory:
A significant increase in online orders

Targeting customers at the right time

Over 1780% return on ad spend
Marketing Mix:
Paid Media
1780% Return on Ad Spend
73% Conversion Rate Increase
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.
Successfully handling a complex HubSpot migration
Quick Backstory:
Marketing Mix:
HubSpot Migration
Pssst... seen enough? Get in touch.
Curious about our track record? Check out our credentials deck.
Here's what only Aira will tell you:

Your marketing budget might be going to the wrong places.

Ask a PPC agency where to invest and they'll say paid media. Ask an SEO agency and they'll say organic. Ask a PR agency and… you get the idea.

The problem? They're all optimising for their own channel's success, not yours.

Your customers don't care about your marketing silos. They bounce between Google searches, paid ads, social posts, and email before ever buying. Yet most businesses treat these as separate strategies, managed by separate teams, measured in separate reports.

We'll show you where to move it.

We figure out what combination actually drives revenue—then shift resources to match reality.

Maybe you need heavy SEO investment upfront while paid accounts get rebuilt. Maybe Digital PR should ramp up while technical work compounds. Maybe one channel deserves 70% of the budget this quarter and 20% the next.

If something isn't earning its place, we'll tell you to stop. If it's working, we'll double down.

You get one strategy, one team, and honest answers about where your money should actually go.

Driven by what works for your audience,
not a one-size-fits-all approach.

Auditing your website and current marketing activity is one thing. Understanding your industry, audience and goals is another.

Our team of channel specialists scrutinise every aspect of your current activity to understand what’s working, what’s not, the combined impact, and where the untapped opportunities lie.

At the same time, our T-shaped marketers invest in understanding how you sell, who you sell to, where your audience hang out online, and the real-world trends that impact you.

‘What’s the smartest way to achieve sustainable growth?’

Taking everything we’ve learned in the analysis stage, we align on your business goals to create a fully-tailored strategy and roadmap that prioritises high-impact actions for growth. You'll know what to expect as we work to continuously prove our value month over month.

Making the best use of your budget

With Blended Search, we don’t just assign arbitrary budgets to each channel. Instead, we dial individual channel investments up and down based on business impact. This allows us to devote our resources to whichever activities deliver the best results, across SEO, Paid, PR, Social and CRM throughout the year.

Leveraging the full digital marketing mix

Rather than working in isolation, our channel experts collaborate to ensure that all of your marketing activities are leveraged cross-channel to maximise your marketing investment.

What's the ROI?

There's nothing sexy we can say about tracking. But there's plenty to be said about the value that comes with knowing how your investment is paying off.

Our aim is to understand how all of your cross-channel marketing activity works together to impact business success. We join the dots between online marketing metrics and the stuff you actually care about: driving leads and sales.

‘What did we learn—and what's next’?

We continually learn, adapt, and respond to change.

Reporting is not a singular event; it's an ongoing, two-way discussion. Not only do you have direct access to those doing the work, but we adapt the way we communicate and report based on your preferences.

Get honest marketing
from honest people.

Meet the experts leading our client accounts.

Holly Tester

Digital Marketing Trainee

Scott Partington

Copy Lead

Nicola Beswick

Co-owner

Q&A for the curious

New Answer

New Answer

New Answer

New Answer

And answer

Our clients see a real difference.
Why don't you join them?

† Full case studies available on request.

Getting started is as easy as having a conversation.

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