How Aira Drove over 3,000 Visitors to AppJobs using Digital PR & Link Building

Quick overview

88 links
168 pieces of coverage
3,000 visitors

Quick overview

Content-led Digital PR & Link Building

Highlights:
Launched several content-led digital PR campaigns in the busy job market.

Generated 88 links and 168 pieces of relevant, high-quality coverage.

Drove over 3,000 visitors to the AppJobs website.

Driving coverage, links and traffic

Our goal was not only to drive relevant, quality links via our campaigns but to also generate real traffic to the AppJobs website.
88
Total number of links
168
Pieces of coverage
3,000
Visitors

The Approach

The Aira team worked with AppJobs to understand their business, objectives and target audience before brainstorming a range of campaign ideas that would meet the objectives. One of the first campaigns that we led with was titled ‘The World’s Best City to be a Student’, analysing cities across the world by a series of metrics to determine which one presented the best opportunities for students to attend University. With students being a key target for AppJobs, we were able to clearly connect the idea to the brand which provides a variety of gig jobs across the world’s major cities that students would be interested in.

The Challenge

We have worked with AppJobs since March 2019 and were given the task to generate high-quality links to their website by creating engaging, news-worthy content campaigns that journalists would be interested in covering. Our goal was to build a minimum of 10 links for each content piece and to increase the online presence and domain authority of AppJobs; a start-up that aims to become a leading voice in their industry both on and offline.

The Results

Since starting work with AppJobs, we have created several content-led digital PR campaigns, and have built a total of 88 links and 168 total pieces of coverage. This led to over 3,000 visitors being generated for the AppJobs website, showing the value of our work beyond links and coverage.

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