How Foster Fridge Achieved a 1780% Return on Ad Spend Using PPC
73% Conversion Rate Increase
Targeting customers at the right time
Over 1780% return on ad spend
Driving sales via effective paid media
The Aira Paid Media team used a combination of techniques to drive more sales for foster-fridge.com. This included pushing budget into high performing search keywords and ensuring that negative keywords were removed as much as possible, reducing wasted ad spend.
We also switched from manual to Smart Bidding, which allowed us to ensure we were present for the right users at the right times when they were most likely to be in the market to buy. A Dynamic Search Ad campaign was created to increase conversion volume by ﬁlling in the gaps in their keyword-based campaigns and capturing additional traﬃc.
With such a high average order value, it was rare for someone to click on an ad and then spend thousands of pounds straight away. This meant that generating sales via paid media had always been difficult. Our challenge was to find ways to meet buyers who were prepared to do this without increasing the overall ad spend.
In just one month, conversion value increased by 665% from £1,276.80 to £9,769.20 while conversions increased by 239.87%. foster-fridge.com’s ROAS was 1782%.