How a Leading Property Website Partnered with Aira to Significantly Improve Their Organic Traffic by Increasing Average Monthly Backlinks 10x

How a Leading Property Website Partnered with Aira to Significantly  Improve Their Organic Traffic by Increasing Average Monthly Backlinks 10x
10X
Monthly backlinks on average
93.2%
Increase in referring domains
9%
Increase in organic revenue
Our client is a leading property website in the UK and has kindly allowed us to share their story on the condition of anonymity, which we’re happy to give them.

The Challenge

Revitalising a leading property website’s link-building strategy
As the Head of Content Marketing for a leading property website in the UK, Sandra* knows exactly just how important SEO is for her company.

* Names have been changed

‘We are a digitally-focused business, so how well we rank on search engines is key to our success,’ Sandra explains.

But their website was not securing enough backlinks from reputable and relevant sources to keep up with competitors. High-quality backlinks are still one of Google’s key signals for organic search ranking.

‘We were producing useful and informative data visualisations about the property market,’ Sandra explains. ‘And this content was outreached to various journalists across the UK. The problem was, we weren’t getting much traction or links back to our site.’

The SEO and content marketing teams realised that they needed to take a different approach to outreach. They needed a partner who could help them secure high-quality, regular backlinks to their website, so it could rank higher in search and generate more traffic and revenue for the business.

‘We were producing useful and informative data visualisations about the property market... The problem was, we weren’t getting much traction or links back to our site.’

The Solution

A partner with in-depth technical digital marketing expertise
As a company built on technical digital marketing, the property website wanted to find a partner who worked the same way as they did. When they found Aira, they immediately saw the value in their approach.

‘As a company, Aira was born out of technical SEO,’ Sandra says. ‘They’ve got a history of helping brands with the technical infrastructure of how to build websites to rank better on Google. That forensic approach to SEO appealed to us.’

Aira began working on identifying quick-win opportunities for the property website by outreaching existing content on the site, including revamping content to make it more newsworthy.

From there, they identified opportunities for new outreach campaigns, which they then created and pitched to journalists.

‘We started on a trial basis with Aira. We wanted to see that things were going in the right direction, but also really importantly, we wanted to see how well we worked with them,’ Sandra says. ‘They came across as down-to-earth people that we knew we could work with.’

Their first impression of Aira was correct: In addition to Aira’s in-depth technical expertise, Sandra quickly came to value the team’s open communication style.

‘They are incredibly easy and good to work with,’ she says. ‘Whenever we have a request, an issue or a challenge, they jump on it straight away. They’re really proactive.’

Thanks to Aira’s SEO expertise, the property website’s backlink numbers quickly began to improve.

‘They know their business very well, and they’re very much in tune with the market,’ Sandra says.

‘They know their business very well, and they’re very much in tune with the market.’

The Results

10x increase in average monthly backlinks from outreach
In the year since the property website began working with Aira, they’ve seen a steady increase in links from reputable sites. They’ve also had a 10x increase in backlinks from outreach activities in that period.

This growth contributed to a 5% increase in organic sessions and an 11% increase in organic transactions.

‘I want external agencies to feel like they’re part of the team, and with Aira, I really do feel that. They’re a really strong agency.’

Sandra is thrilled with the results, and with how well Aira has integrated with the other agencies the property website works with. She’s excited to see their partnership continue to grow.

‘I want external agencies to feel like they’re part of the team, and with Aira, I really do feel that. They’re a really strong agency.’

Want to grow your Organic traffic and exceed your revenue goals?

Schedule a meeting with Aira today.
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