How Aira Helped Veriff Achieve 88% of their Annual Revenue Target in Just 9 Months
The Challenge
Finding a partner for fast, efficient search engine optimization.
As a fast-growing startup with a rapidly expanding global presence, Veriff realized they needed to start investing more time and effort into SEO. A lot of their traffic was coming from paid ads, and they wanted to start attracting more traffic through organic search channels.
‘We wanted to improve our organic traffic results and make sure we were attracting the right kind of traffic,’ explains Yuriy Mikitchenko, Veriff’s head of growth marketing.
Yuriy knew that with enough time and a big enough team, he could grow Veriff’s organic traffic internally. But he also realized that if he wanted to get results quickly, he needed help.
‘We could take care of SEO on our own, but we knew that the right partner would speed up the process quite a bit,’ Yuriy says.
Veriff was growing quickly, and they had ambitious traffic and revenue targets. They needed to find a results-driven partner with a deep understanding of digital marketing who could help them increase traffic to meet their revenue goals — and ideally, surpass them.
‘We wanted to improve our organic traffic results and make sure we were attracting the right kind of traffic.’
The Solution
A results-driven SEO partner – that quickly became so much more
When Yuriy’s marketing team started working with Aira, they began seeing results almost immediately.
‘They were exactly the kind of results-driven partner we needed,’ Yuriy says. ‘They provided detailed reporting and dashboards that showed us how our investment in SEO was paying off. We started seeing results very quickly.’
Working with an outside agency also helped Veriff embrace some changes that seemed counterintuitive at first.
‘They gave us recommendations to add phrases like “software” and “platform” to our titles. We were a little hesitant because that didn’t align with our branding. But they used clever styling for H tags so we could benefit from the keywords, without detracting from our branding,’ Yuriy says. ‘That improved our search visibility and rankings significantly. It helped us establish trust early on.’
After a few months, Veriff raised their series B, and they seized the opportunity to expand their relationship with Aira. They began working together on HubSpot deployment, content marketing, website content auditing, and content creation.
‘We had a discussion with Aira about our ultimate goals for demand generation and lead generation, and how to attract more traffic that would convert,’ Yuriy says. ‘And they came back with a really thorough proposal to help us accelerate our work.’
Yuriy was especially pleased with Aira’s content marketing work, which helped Veriff establish its domain authority and drive web traffic in more creative ways.
‘It’s been really valuable because it establishes Veriff as a trustworthy brand in the minds of consumers,’ Yuriy says. ‘The results have been very good.’
Over time, Veriff’s partnership with Aira has deepened even further: they share Slack channels to communicate, and both sides feel comfortable sharing ideas and feedback on strategies.
‘They're essentially an extension of the marketing team at this point,’ Yuriy says. ‘Working with Aira has been a very productive collaboration.’
‘They're essentially an extension of the marketing team at this point.’
The Result
A valuable multichannel partnership and 88% of annual revenue target reached in just nine months
After nearly a year of working with Aira, Veriff has seen a huge increase in inbound traffic and is well on track to exceed its revenue goals for the year. In nine months, the company was already 88% of the way towards reaching its revenue target for 2021.
‘The changes we’re seeing aren’t small,’ Yuriy says. ‘We’re seeing double and triple-digit increases in inbound traffic.’
Plus, much more of that traffic is coming from organic search, and the quality of the traffic has improved.
‘Before, the majority of our inbound traffic came from paid advertising, which can be quite expensive,’ he explains. ‘Now it’s 50% organic, and 50% paid. The investments we’ve made in SEO, and especially in partnering with Aira, have definitely paid off.’
Across the board, Aira has helped Veriff meet or exceed its traffic targets:
They exceeded their Q1 sessions goal by 64%, and their Q2 sessions goal by 35%. Overall, sessions increased by 53%.
The on-page optimisations that Aira recommended led to a 31% increase in clicks, and a 71% increase in impressions.
Yuriy is thrilled with the results, and with Veriff’s ongoing partnership with Aira.
‘Aira delivers,’ Yuriy says. ‘They never drop the ball. They’re always reactive. The Aira team are really good at what they do.’
‘The investments we’ve made in SEO, and especially in partnering with Aira, have definitely paid off.’