How Just Tyres Increased Online Revenue by 354% Using PPC
354% Revenue increase YoY
Targeting the right customers at the right time
Substantial increase in revenue generated by paid media campaigns
Driving online revenue through Paid Media
Using Responsive Search Ads together with Smart Bidding, alongside our best performing Expanded Text Ads, we could oﬀer a very relevant message for each and every customer, ultimately generating more conversions and revenue for Just Tyres.
We switched campaigns from manual bidding to Smart Bidding strategies. This helped us achieve an “always-on” budget, whilst bidding for the right customers at the right time.
Having access to exclusive training and support through our Google Dublin Team enabled us to adopt the latest features Google Ads had to offer.
We were tasked with growing online revenue through Search from 10% in 2018 to 20% in 2019 and beyond, whilst contributing to the wider growth of the business as a whole through innovative Search solutions.
This sector is highly competitive. We needed to ensure Just Tyres could serve the right ads to the right customers; ads that would stand out and engage customers with exactly the oﬀering they needed, when they needed it.
It worked! Following the implementation of Smart Solutions, ROAS climbed consistently over the past 12 months, leading to a huge 354% increase in revenue from Search overall and an increase in online revenue contribution share from 10% to 17%.
The end of Q1 2019 saw the highest ever month for online revenue with online sales contributing to a 7% increase to overall sales YoY.