Digital PR and Link Building at Scale to Deliver Links and Coverage Every Quarter
12+ campaigns per quarter
Quick overview
Content-led Digital PR & Link Building
High focus on consistent, sustainable campaigns
Scalable Link Building and Content Creation
The Approach
To deliver at the kind of scale that RS Components required, we knew that we needed strong processes and systems that could handle lots of ideas, design, development and outreach. We successfully built our processes to deliver a range of campaigns from complex interactives, to static infographics and long-form reports. All of which were planned and delivered quarter to quarter, building momentum and importantly, delivering links and coverage that led to organic search traffic.
The Challenge
Delivering campaigns at this scale was no mean feat and required a lot of planning and collaboration between the Aira team and the in-house SEO team at RS Components. We also needed to ensure that content was delivered to a high standard and that links were also as high quality as possible. Through the right processes and a strong relationship that valued feedback, we achieved this consistently over the course of five years.
The Results
Over the course of a 12 month period, Aira successfully secured 1,130 pieces of coverage and links from a range of top-tier nationals and niche websites, which has had a positive impact on SEO. Specifically, core target keyword rankings have improved year on year as a result of our link-building campaigns.
