Reaching New Peaks In Alpine Real Estate to Drive 466% Enquiry Increase
80% CPA Reduction
73% Conversion Rate Increase
Technical SEO & Paid Media
Driving real business value across enquiries and CPA
Delivering on real business outcomes
In order to ensure efficient and effective use of budget, it was imperative that we were optimising for audiences with the highest purchase intent, rather than just standard keyword targeting. In order to do this, our Paid Media team used a Maximise Conversions Smart Bidding strategy and reduced the budget to compensate for the change. This meant that machine learning would ﬁnd people more likely to enquire and ensure we were achieving as many enquiries as possible for our monthly budget.
We also introduced display remarketing to drive action from visitors who had already expressed an interest but dropped out of the funnel, using Steiger&Cie’s stunning imagery combined with responsive display ads, this helped to drive even more enquiries.
In a niche market with a high-value deal size, Steiger&Cie were experiencing a low volume of people enquiring and CPA was costly. Our challenge was to increase enquiries and try and bring down the CPA simultaneously. The account was using a manual CPC strategy and underspending the monthly allocated budget.
Since making these changes we saw an immediate improvement, with enquiries increasing by 166% and CPA reducing by 56% in the ﬁrst month. But it didn’t stop there, month two saw a further 17.5% increase in enquiries and a 15.5% reduction in CPA, month three saw another 13% increase in enquiries and 23% reduction in CPA and month 4 saw even more growth with a 60% increase in enquiries and 29% reduction in CPA. This meant that in total, enquiries increased by 466% and CPA reduced by 80% with conv. rate increasing by 73% over 4 months.
Since the described changes were implemented we saw a dramatic increase in enquiries through our website for the three resorts that we cover and it feels like we have all of a sudden become a dot on the map.