Free Training Resources for Digital Marketers
With the current, unfolding situation in the world, many of us are finding ourselves with more time. Unfortunately, this includes those who may have lost their jobs, had their hours reduced or been placed into furlough schemes around the world. At Aira, some of our team are on furlough which prohibits them from working for us, but doesn’t prevent them from spending time doing training and learning. Byron put together a list of free training resources in Google Sheets and the list quickly grew, so we’re moving the resource online and have listed them all below. We will keep it updated with free training resources for digital marketers and there is a link to submit other resources below.
General Digital Marketing
| Resource | Description |
| Search Starter Pack from The Hodge | A mix of free tools and learning resources |
| HubSpot Academy | A mix of courses across different parts of digital marketing |
| Skillshare | Lots of courses on digital and creative. Note – free for two months. |
| Fundamentals of Digital Marketing | Fundamentals of Digital Marketing from Google |
| Growth Marketing Minidegree | Rounded marketing degree from CXL (requires an application) |
Analytics
| Resource | Description |
| Google Analytics Individual Qualification | Training on Google Analytics from Google |
| Google Tag Manager Fundamentals | Google Tag Manager Course from Google |
| R for Web Analysts | A beginners introduction to the R programming language with a focus on connecting to the Google Analytics API |
Paid Media
| Resource | Description |
| Facebook Blueprint | Facebook advertising from basic to advanced |
| Bing Ads Certification | Paid search ads for Bing |
| Google Ads Certification | Training on Google Ads from Google |
| Microsoft Advertising Learning Lab | Lots of modules from Microsoft on their ads platforms |
SEO
| Resource | Description |
| Women in Tech SEO Slack Channel | Slack channel for women in SEO, containing lots of resources and support |
| Yoast SEO Training Academy | A range of SEO training modules |
| Moz SEO Training | SEO training modules and courses from Moz |
| Blue Array SEO Manager Training Course | Training program for SEO with certifications. Use WeGotYouCovered at checkout |
| Link Research Training Course | Link building / research focused training course from Christoph Cemper |
| SEO Task List for Junior SEOs | Huge list of questions to test your SEO knowledge |
| Race to Rank SEO Challenge | Video training modules and downloadable sheets |
| SEO courses on Udemy | A range of SEO courses on Udemy, filtered to free |
| SEO Training from Craig Campbell | Video led SEO modules |
| SEMrush Training Academy | SEO focused training course from SEMrush |
| Master Keyword Research in 7 Days | Online course from Nick Eubanks focused 100% on keyword research |
| Sistrix SEO Seminar | Online four-hour training session from Sistrix |
Copywriting / Content Marketing
| Resource | Description |
| Copyhackers Conversion Copywriting Course | Training course focused on helping you improve copywriting for conversion pages |
| Blogging for Business | Course from Ahrefs on growing your blog traffic |
Project management
| Resource | Description |
| Organisational Management | Lean Organisation Management Techniques Level 2 |
Web development / coding
| Resource | Description |
| Pluralsight | Free for the month of April – web development and programming language courses. |
Got something to add?
If you know of a free learning resource which should be included in the list above, use this form to let us know and we’ll add it as soon as we can.