Methodology

The survey opened on 11th October 2022 and closed on 11th November 2022. During this time, 154 individuals responded to the survey which was run via TypeForm. Whilst most respondents answered the same set of questions, there was some custom logic included which meant that some respondents didn’t see all questions.

For example, those who answered the question, ‘Do you currently use any AI-generated content in your deliverables?’, were asked questions about what tools they use and what they use them for.

The results were visualised automatically via TypeForm and these initial results were shared with expert contributors in the weeks following the closure of the survey. Expert contributors were asked to comment on questions and answers which they found particularly interesting. Aside from correcting errors such as typos, expert contributor comments are published unedited.

Numbers were rounded off for the purpose of publishing the report.

Demographics

Below is a breakdown of key demographics to which we asked respondents.