PPC Management

Paid search services

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Neglecting paid advertising means you’re leaving sales on the table.

Aira is an award-nominated PPC agency and we’re quickly becoming one of the highest regarded teams in the UK. We are a Google Premier Partner, which means continuously meeting Google’s requirements for certification and performance. We are also a Microsoft Ads partner, and these partnerships give us exclusive access to specialist training and the latest technology, giving us an edge over our competition.

Our approach also revolves around ROI. This is what you want and this is what we deliver.

Our paid advertising team is growing quickly, thanks to our ability to understand our clients’ goals and ensure that our PPC activity helps to achieve them. Growth and improved ROI for our clients means growth for our team.

We work with medium to large businesses across both B2B and B2C sectors and with numerous ecommerce PPC clients. We focus on the acquisition of new customers and lead generation.

What makes us different?

Transparency & honesty

  • With Aira you can see exactly how we work and why.
  • You have a dedicated account manager and receive detailed reporting, focussed on the metrics that matter.
  • While some agencies might inflate numbers or encourage spend increases because they take a percentage, we work on a fixed retainer model. Plus, our clients have praised Aira for our honest approach to paid media.

We sit down with you and ensure that we are working towards accurate and achievable KPIs, and we’re open about the potential PPC has for your business.

But don’t take it from us, here’s what our client Hagerty told us:

“Working with the team at Aira has been instrumental in increasing Hagerty’s position in the market place in the UK. We have been hugely impressed with the work ethic and the team’s performance and are looking at the next major stages of the development of our business with Alex and the whole team at Aira.”


  • We use and give you access to the latest technology and tools.

Full-service agency

  • We can do everything from audits and competitor research to creating custom landing pages and multi-channel campaigns
  • Being a full-service digital and PPC agency gives us better PPC insight (we can create content offers, creative assets, implement HubSpot integration and more to support paid advertising campaigns). This also means we can take care of all your digital marketing in-house if required.

Our PPC management services

Account audit & campaign building

Conducted in line with industry trends and Google best practices.

Conversion tracking implementation

We ensure that we accurately measure and report on performance. This also helps us to optimise accounts effectively.

Regular campaign optimisation

We optimise campaigns weekly, monthly and quarterly (including search term reviews, keyword/placement reviews, ad copy/creative testing, quality score optimisation, campaign expansions and budget allocation reviews).

Competitor research

We constantly keep an eye on what the competition are doing and look for opportunities to get ahead of the game (looking at what keywords are they bidding on, what ad copy are they using and much more).


We work with clients to define what makes you stand out from the competition (USP) and create the best messaging for your target audience. This helps to improve landing pages and your website overall, increasing your conversion rate.

Machine learning & automation

We look to maximise account performance through Google’s latest technology and machine learning, and stay at the forefront of industry changes.

Google Ads

A well-designed Google Ads campaign can put your company and your products/services in front of customers when they are ready to buy. And as a Google Premier Partner we know how to get you seen, and more importantly, how to get your Google Ads converting.

Microsoft Ads

Bing may have lower search volume than Google, but we’ve seen good conversion rates using this channel – especially for B2B clients. Our Microsoft Ads partnership also enables us to optimise campaigns towards users based on their LinkedIn profile.

Our process

Get in touch

Aira is in a fortunate position to be selective about who we work with. If you’re passionate about your marketing and looking to grow online then we want to hear from you!

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Getting started is as easy as having a conversation.