If you ask a Paid Media agency where you should invest, they’ll tell you PPC or Paid Social. Speaking to an SEO? They’ll tell you that Organic Search is the way to go.

But the truth is, not every channel will work for your business – we use data to determine which channels work (and which don’t).

✔ A cross-channel strategy that enables you to reach your customers wherever they are
✔ You know exactly which marketing activities are working, which aren’t, and where to invest
✔ Your marketing budget directly impacts business growth

We've spent the last 10 years figuring out how to answer the toughest question in digital marketing: How should you invest your marketing budget?

To answer this question for your business, we need to understand not just how individual channels perform in isolation, but how all channels work together throughout the customer journey to deliver results.

Aira has experts across every channel, so we don’t have to force a fit that isn’t there. The right channels for your business are the ones that deliver the results, and that's what Blended Search is all about. 

We don’t sell services - we solve problems. If a channel isn’t working, we stop, analyse and adjust. If something’s driving results, we double down. You get an unbiased partner that will show you which combination of channels deliver the highest returns.

It all starts with your audience. Understanding what makes them tick, doing a deep dive on their problems, layering those pain points and frustrations with performance data and tying that back to your marketing goals. From there, we build a strategy, implement it, and measure the results.

At this point, we go back to thinking about your audience. Did we get it right? Has anything changed? How can we do better? 

Our combination of a performance culture, proprietary technology, and operational excellence mean our team work seamlessly across different specialisms and channels to maximise results for you.