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MKGO 19th March 2022
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David Westby
's Posts
How to backdate your GA4 analytics history before having GA4 tracking set up
Analytics
Are you struggling with the fact your GA4 data doesn’t stretch back as far as you’d like? Perhaps you're struggling […]
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David Westby
An easier way to make Machine Learning forecasts smarter
Analytics
Recently we’ve spoken a lot about forecasting (see The Good, the Bad and the Unpredictability of SEO Forecasting, and Forecasting […]
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David Westby
The Good, the Bad & the Unpredictability of SEO Forecasting
Marketing Innovation Pulse
Welcome to the second Marketing Innovation Pulse newsletter. I'm Dave, Senior Data & Insights Consultant at Aira, and part of […]
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David Westby
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