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How we’re thinking about SEO in 2025
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SEO vs. PPC: Which digital marketing strategy is right for you?
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Two of the most powerful and widely used digital marketing strategy approaches are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) […]
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The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
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All good links need to be earned and there is a great difference between a content idea and a content […]
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Let’s rewind things to 2014... I’d graduated with a first class honours degree from university and managed to bag myself […]
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In a nutshell, a successful digital PR plan involves creating content campaigns for the media that secure backlinks to a client’s website. Sounds simple […]
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Gut instinct is defined as: An immediate basic feeling or reaction without logical rationale. According to my recent Twitter poll, […]
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Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR […]
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How to Plan a Content-led Digital PR Campaign
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Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if […]
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6 Lessons from My 6 Months at Aira
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As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 […]
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Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week […]
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CommsCon 2018: Aira's Highlights
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If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and […]
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So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re […]
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Aliyah Loughlan
SearchLove 2018: The Digital PR and Content Highlights
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Last week, a few of us at Aira went to SearchLove London for two days to listen to some of […]
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Livi Wilkes
Tips for Turbocharging Your Digital PR Writing
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Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in […]
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4 Takeaways from the 2018 outREACH Conference
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At Aira, we’re always on the lookout for any great events that will help our team learn and understand more […]
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Shannon McGuirk
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