CRM & Analytics

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How we’re thinking about SEO in 2025

While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]

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SEO vs. PPC: Which digital marketing strategy is right for you?

SEO

Two of the most powerful and widely used digital marketing strategy approaches are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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3 Content Ideation Tips for Link Building

Digital PR

All good links need to be earned and there is a great difference between a content idea and a content […]

How to Visualise Data for a Successful Digital PR Campaign

Digital PR

There are many ingredients to creating a successful digital PR campaign that brings in those high quality links our clients are […]

Aliyah Loughlan

Supercharge Your Link Building with a Digital PR Newsroom

Digital PR

Let’s rewind things to 2014... I’d graduated with a first class honours degree from university and managed to bag myself […]

Shannon McGuirk

How to Build a Successful Digital PR Plan

Digital PR

In a nutshell, a successful digital PR plan involves creating content campaigns for the media that secure backlinks to a client’s website. Sounds simple […]

Making Headlines: Using Data to Supercharge Link Building

Digital PR

Gut instinct is defined as: An immediate basic feeling or reaction without logical rationale. According to my recent Twitter poll, […]

Shannon McGuirk

7 Steps for Creating an Effective Digital PR Strategy

Digital PR

Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR […]

Shannon McGuirk

How to Plan a Content-led Digital PR Campaign

Digital PR

Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if […]

6 Lessons from My 6 Months at Aira

Digital PR

As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 […]

My Aira Journey - What I Learned During My Work Placement

Digital PR

Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week […]

Harriet McCulley

CommsCon 2018: Aira's Highlights

Digital PR

If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and […]

How to Perfect Your Pitch to a Journalist: 5 Top Tips

Content Strategy

So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re […]

Aliyah Loughlan

SearchLove 2018: The Digital PR and Content Highlights

Content Strategy

Last week, a few of us at Aira went to SearchLove London for two days to listen to some of […]

Tips for Turbocharging Your Digital PR Writing

Digital PR

Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in […]

Aliyah Loughlan

4 Takeaways from the 2018 outREACH Conference

Digital PR

At Aira, we’re always on the lookout for any great events that will help our team learn and understand more […]

Shannon McGuirk

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