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ENGAGE.
NURTURE.
CONVERT.

Marketing Automation icon
Marketing Automation

Timely, laser-focused messaging that sparks real dialogue from a marketing automation agency that understands your audience.

Wondering if we can deliver?
Check out our credentials deck.

Quantity fills the pipeline.
Quality fills the bank.

Are you struggling to convert marketing campaigns into sales conversations? Does your sales team always push back on the MQLs that marketing generates?

Marketing automation can change all that.

By crafting tailored messaging across automated emails, SMS and push notifications, you can speak directly to the challenges and goals of your customer and nurture them through the buying process.

“Only 25% of MQLs are typically of a high enough quality to immediately advance to sales.”

Gleanster Research
Paid and organic search alone isn’t always effective at delivering sales-ready leads. Paid and organic search can drive traffic, but marketing automation turns that interest into intent, nurturing leads until they’re truly sales-ready.

So, why Marketing Automation?

So, whyABM?
Scale like a machine.
Connect like a human.
Reason No.
Reach customers where it matters.

Reach customers where it matters.

In a world of shrinking attention spans, marketing automation gives you a direct line to your future customers—right in their inboxes and on their smartphones.

While competitors fight for clicks, you’re building connections with tailored, timely messages that feel personal, not pushy. That kind of cut-through doesn’t just get attention; it drives action.

Reason No.
Organisations report that only 25% of MQLs are typically ready to advance to Sales.

Organisations report that only 25% of MQLs are typically ready to advance to Sales.

Traditional digital marketing tactics like PPC and SEO are great at driving traffic, but they don’t necessarily generate relevant, high-value sales prospects.

These channels aren’t broken—they just can’t operate at peak performance alone.

Reason No.
Great marketing goes beyond the first purchase.

Great marketing goes beyond the first purchase.

Instead of generating a high volume of one-off purchases, marketing automation leverages personalised, timely interactions to open the door to true customer loyalty.

By focusing on referrals and repeat sales, businesses can drive higher margins and more sustainable growth compared to chasing one-time buyers.

Psst..seen enough?

Your time is valuable.
So why are you wasting it chasing unqualified leads?

We’ll help you leverage the benefits of marketing automation, nurturing prospects in the background and serving up sales-ready conversations.
Create personal experiences at scale

Create personal experiences at scale

This audience-centred approach to lead nurturing delivers a personal experience for your potential customers, with each prospect seeing themselves reflected in your messaging and imagery.

A test-and-learn approach allows us to decode what truly resonates with your audience, and ensure they have everything they need to take action.

Meet your audience where they are

Meet your audience where they are

Your customers are multichannel, and they expect a multichannel experience. Reach prospects in their email inbox, while navigating your app, or checking SMS messages on the go.

Businesses that successfully align compelling messaging with timely triggers see higher sales win rates and faster pipeline velocity.

Identify your hottest prospects

Identify your hottest prospects

An effective nurture programme has the potential to replace cold prospecting from LinkedIn or online databases.

Lead scoring monitors prospect interactions on your website and serves up the hottest contacts when they are most likely to convert. This means your Sales team can focus their time on engaged, high-intent leads rather than chasing unqualified prospects.

Grow customer lifetime value (CLTV)

Grow customer lifetime value (CLTV)

Your existing customers are your best source of new revenue. Tap into your most loyal audience to boost average order value, cross-sells and upsells, reviews and referrals.

By nurturing your most loyal audience, you can turn current customers into long-term advocates for your brand.

We don’t just talk a good game.
We achieve genuine results for our clients.

Discover how we used marketing automation to target the right people, at the right time, with the perfect messaging.

Here's what only Aira will tell you:

Marketing automation might be wrong for you.

You might’ve heard that marketing automation is the answer to a lacking sales pipeline, and we’re big fans of it here at Aira.

Marketing automation can help you to get more from your existing website leads, but that doesn’t mean it’s the best strategy for every business.

But we'll show you where the ROI is.

At Aira, we’re always honest about what we think will work and what won’t.

Rather than simply offering you as many services as possible, we’ll be clear with you about what we think is best to achieve your goals.

Introducing your Marketing Automation team

Meet some of the experts who will help you nurture your audience through marketing automation.

Chloe Waight

Paid Media Lead

Scott Partington

Copy Lead

Kathryn Monkcom

Head Of Performance

Q&A for the curious

Not necessarily. While having an email list helps you hit the ground running, marketing automation can still be effective without one—especially when paired with other digital marketing tactics like SEO or PPC that drive traffic to your site.

You’ll need a CRM, such as HubSpot or Klaviyo, that can collect contact details and automate the sending of email, SMS and push notifications. If you don’t already have this in place, we can help identify the best option for your business.

We’re all about helping clients prioritise the spend they have for maximum impact. Perhaps you need our help for a one-off project to review your lead nurture programme, for example.

For full-blown blended search strategies, we work best with clients who can invest at least £3-4k a month. That said, the more you have to work with, the faster we can move, and the more we can tackle for you.

We’ve worked with a wide variety of B2B, B2C and ecommerce businesses over the years. There are a handful of industries we keep coming back to, where we do our best work and have a bank of demonstrable results:

  • Health & medical
  • Automotive & engineering
  • Travel & leisure
  • Technology & SaaS
  • Education & e-learning

That said, every blended search strategy is created bespoke based on your data. If your customers are turning to Google for solutions, we can help them find your business.

We promise to always do what’s right for your business, not just what’s listed in a scope of work. Blended search is deliberately designed to give us the flexibility to move budget to align with business priorities and impact.

Getting started is as easy as having a conversation.

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