The survey opened on 16th March 2022 and closed on 2nd May 2022. During this time, 270 individuals responded to the survey which was run via TypeForm. Whilst most respondents answered the same set of questions, there was some custom logic included which meant that some respondents didn’t see all questions.
For example, those who described themselves as in-house marketers answered several questions which were tailored to them.
The results were visualised automatically via TypeForm and these initial results were shared with expert contributors in the weeks following the closure of the survey. Expert contributors were asked to comment on questions and answers which they found particularly interesting. Aside from correcting errors such as typos, expert contributor comments are published unedited.
Numbers were rounded off for the purpose of publishing the report.
Below is a breakdown of key demographics to which we asked respondents.