Save the date!
MKGO 19th March 2022
Speakers, booze and food, say no more.
Speakers, booze and food, say no more.
MAKE
THE
NEWS.
Partner with an award-winning digital PR agency who specialise in finance and financial products.
Driving trust for finance brands in highly competitive verticals,
The online world of finance has changed significantly over the years. It’s become increasingly competitive, whilst also becoming more regulated and scrutinised with the industry sitting under the umbrella of YMYL (Your-Money-Your-Life).
At the same time, the buyer's journey, and therefore search journey has changed.
Despite generative AI being required to display a disclaimer that information is for educational purposes and is not financial advice, more than 28 million adults in the UK are turning to AI to help manage their money, and almost 40% of Americans are turning to AI for financial management advice.
To remain competitive, driving visibility in AI search results (as well as traditional search) is going to be crucial for finance brands, no matter their financial vertical. And being under the umbrella of YMYL, trust is paramount. This is where digital PR comes in.
Whether it’s savings, loan providers, or insurance, our tailored PR approach
Go on, flip through a few of our clients’ campaigns.
You know you’re curious.
Not ready to talk yet? Check out our credentials deck.
A results-driven approach to financial PR,
The finance industry is highly competitive. Your digital PR team needs to be continually tapped into what’s happening across your specific niche.
We monitor competitor activity in real time, and regularly conduct audits into what's working, and what’s being covered (and respective gaps) in the media landscape in your niche. This insight, along with brand, target persona and SEO strategy direction, shapes all of our activity.
That means, what’s recommended for an insurance brand will likely be completely different to recommendations for a credit or lending provider.
We take this data-led approach to ensure we can stay on top of what’s working, and what’s likely going to drive the most impact for your brand.
Your target audience is at the heart of your brand, and people are at the core of stories that journalists are interested in - therefore it needs to be at the centre of digital PR too.
Simply put, we want to land your brand in front of the right type of people, to help build brand awareness and encourage relevant traffic to your website.
Not only this, landing in relevant, authoritative publications covering your niche (where your target audience will be) signals to Google and Generative AI that you’re an authority, and trusted, in your space.
Therefore, your brand and your target audience are key to the stories we create.
The finance industry is highly regulated, so your digital PR team needs to be able to navigate this with care.
We have years’ of experience working with clients who have lots of red tape, and strict legal and compliance teams. Our creativity and experience enables us to navigate this, creating stories which are compliant and of interest to the media.
This doesn’t hold back our creativity, it just sharpens our focus on what we can and can’t talk about.
We know working in the finance industry keeps you very busy, and having a digital PR team that can take most of the weight is fundamental to helping you drive results.
We manage everything from end-to-end with as much or as little input from you as you’d like.
At a minimum, we require a brand immersion, target persona insight (if you have it), approvals on story ideas and the finished piece, and then upload (unless we can help with this bit too). We’ll manage and implement the rest, including keeping you updated on reporting.
If you want a more collaborative approach, we absolutely can make it more collaborative too.
To maximise potential of your digital PR activity, it needs to be integrated into your wider marketing.
Not only does this mean being integrated with your SEO and GEO strategy, but other marketing channels too, such as email marketing and organic social.
We can liaise with relevant teams or channel leads to promote digital PR stories and extend reach - to maximise the potential of all activity. This isn’t essential to doing digital PR, but it helps make your budget go further.
Whether it's leads, account openings, sign ups, or something else, we have an eye on what matters most.
PR reporting has always been a challenge. We help connect the dots between digital PR coverage, rankings, traffic and your most important metrics.
We’ll also shape our reporting around what’s important to you - if you have a regular meeting that you need top lines for, we can set up an update to give you the information you need. Reporting is an ongoing conversation, not just a one-time event.
Plans look good on paper -
We don’t like to toss our own coins in the fountain.
