Byron Marr - Aira

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Byron Marr's Posts

What are Facebook Automated Ads?

Anyone working in paid media will no doubt be familiar with new campaign formats and advertising features sneaking into the platforms with […]

How to Set Up Facebook Business Manager

If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may […]

Custom Intent Audiences: Targeting the Ones That Got Away

Any seasoned marketer, especially those working in paid media, will be familiar with the retargeting funnel model. You can re-engage […]

5 Tips for Generating Leads from Facebook Ads

Facebook ads are highly effective due to the advanced targeting methods and diverse ad formats available to businesses of all sectors […]

Aira is Now a Facebook Marketing Partner

We’re now delighted to announce that we are officially a Facebook Marketing Partner! As multi-channel paid media advocates here at […]

When Should You Use Google Ads Automated Bidding?

Introduction I’m just going to come out and say this Smart Bidding (aka auto bidding, automated bidding - for the […]

Aira Selected for Exclusive Google Elevator Programme

Introduction Over the past 12 months, PPC has changed a lot at Aira. Today, I’m going to share exactly how […]

Why Google Ads Cost is More Than Your Daily Budget

As digital marketers, we get used to enjoying the sight of lines that climb up and to the right, especially […]

Facebook Boosted Posts: Why You Shouldn’t Do Them

If you have a Page for your business on Facebook, you will have no doubt seen the ‘Boost Post’ feature. […]

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