Matthew Kay - Aira

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Matthew Kay's Posts

What is an Ideal Customer Profile?

What is an ideal customer profile, why is it important, and how can you go about creating one?

Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns

Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]

Why You Should Be Using Weighted Sort in Your Everyday Marketing

Over the last seven years or so I’ve worked with lots of clients. Ranging from SMEs right up to enterprise […]

How HubSpot’s LinkedIn Ads Integration is a Game-Changer for B2B Marketing

In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features - a LinkedIn […]

9 Key Components of a Successful Inbound Marketing Strategy in 2019

2019 is fast approaching and the current online marketing space is experiencing more of an evolution, than a revolution. The […]

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