Matthew Kay's Posts
What is an Ideal Customer Profile?
What is an ideal customer profile, why is it important, and how can you go about creating one?
Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns
Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]
Why You Should Be Using Weighted Sort in Your Everyday Marketing
Over the last seven years or so I’ve worked with lots of clients. Ranging from SMEs right up to enterprise […]
How HubSpot’s LinkedIn Ads Integration is a Game-Changer for B2B Marketing
In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features - a LinkedIn […]