A little light reading.
A lot of experience.

What is Google Analytics 4? A Complete Sea Change in Analytics

Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]

Brendan Gilbert

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11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

10 Simple Steps for Successful LinkedIn Advertising

Social Media

Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook […]

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The Future of Link Building: What Got Us Here, Won’t Get Us There

Digital PR

Thank you to those of you who joined my talk at MozCon, below you can find the full deck that […]

13 Takeaways from the State of Link Building Report 2021

Digital PR

Last week, we released the State of Link Building Report for 2021. With insights and views from over 250 people […]

Aira Welcomes Robin Lord as Head of Innovation

Digital Marketing

The Aira team is delighted to welcome Robin Lord as Head of Innovation. Robin has a rich digital agency background at places […]

Sam Butterworth

How Four Seasons Total Landscaping Accidentally Went Viral (and What it Meant for their SEO)

Digital PR

In one of the most surreal moments ever, Rudy Guilliani accidentally delivered a speech from the parking lot of Four […]

How to Build Trust Online & Become an Authoritative Source (While Building Links)

Digital PR

I like to look at websites and online brands the same as I do humans… You wouldn’t go out for […]

Aliyah Loughlan

Great Expectations: The Truth About Digital PR Campaigns

Digital PR

We’ve got a problem. Here’s what Digital PR and SEO Twitter has to say about our campaigns and posts… “Digital PR […]

Shannon McGuirk

Starting a New Job in Lockdown - What I’ve Learned in My First 3 Months at Aira

Culture

I started my new role as a digital PR executive at Aira just one week before lockdown (great timing I know). When […]

Francesca Bjorkegren

Link Building Outreach and Follow-ups: Key Rules to Earn Coverage

Content Strategy

If you work in any form of PR where you’re in contact with journalists frequently, you’ll know you have to […]

Aliyah Loughlan

9 Ideation Tips to Overcome Creative Block When Working from Home

Content Strategy

Last week, I found myself in a bit of a creative lull. I was feeling a little bit flat and […]

Traditional PR vs Digital PR - How Do they Differ & How Can One Help the Other?

Digital PR

I have a traditional PR background, where the key focus for the brand I was working for was press coverage, […]

What is Online PR?

Digital PR

Online PR, also known as digital PR, is a link-building tactic that involves creating a story or piece of creative […]

5 Effective Data Visualisation Techniques

Content Strategy

According to scientific research, the human brain processes images 60,000 times faster than text, and 90% of information transferred to […]

What is Data Visualisation?

Content Strategy

Have you ever looked at a big spreadsheet and thought…‘WTF’? If so, you are certainly not alone. When I’m dealing […]

5 Data Visualisation Examples to Inspire Your Inner Creative

Digital PR

Data visualisation allows you to condense complex and detailed data into something more simple, digestible and, when possible, beautiful. But […]

Harriet McCulley

3 Content Ideation Tips for Link Building

Digital PR

All good links need to be earned and there is a great difference between a content idea and a content […]

How to Visualise Data for a Successful Digital PR Campaign

Digital PR

There are many ingredients to creating a successful digital PR campaign that brings in those high quality links our clients are […]

Aliyah Loughlan

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