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How we’re thinking about SEO in 2025

While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]

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SEO vs. PPC: Which digital marketing strategy is right for you?

SEO

Two of the most powerful and widely used digital marketing strategy approaches are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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Beyond the Link: Crafting Digital PR That's Both Link-worthy and Helpful

Digital PR

How to create content that’s both link-worthy and helpful As digital marketing continues to evolve, the quest for quality backlinks […]

What is Data Visualisation? (other than making complex things look pretty)

Content Strategy

Have you ever opened a spreadsheet filled with facts and figures and thought…‘huh’? If so, you're certainly not alone. When […]

What factors and attributes are most important to consider in your link building strategy?

SEO

Digital PRs and SEOs are always looking to build new links but, as I’m sure you’re aware, not all links […]

The Future of Link Building: What Got Us Here, Won’t Get Us There

Digital PR

Thank you to those of you who joined my talk at MozCon, below you can find the full deck that […]

13 Takeaways from the State of Link Building Report 2021

Digital PR

Last week, we released the State of Link Building Report for 2021. With insights and views from over 250 people […]

Aira Welcomes Robin Lord as Head of Innovation

Digital Marketing

The Aira team is delighted to welcome Robin Lord as Head of Innovation. Robin has a rich digital agency background at places […]

Sam Butterworth

How Four Seasons Total Landscaping Accidentally Went Viral (and What it Meant for their SEO)

Digital PR

In one of the most surreal moments ever, Rudy Guilliani accidentally delivered a speech from the parking lot of Four […]

How to Build Trust Online & Become an Authoritative Source (While Building Links)

Digital PR

I like to look at websites and online brands the same as I do humans… You wouldn’t go out for […]

Aliyah Loughlan

Great Expectations: The Truth About Digital PR Campaigns

Digital PR

We’ve got a problem. Here’s what Digital PR and SEO Twitter has to say about our campaigns and posts… “Digital PR […]

Shannon McGuirk

Starting a New Job in Lockdown - What I’ve Learned in My First 3 Months at Aira

Culture

I started my new role as a digital PR executive at Aira just one week before lockdown (great timing I know). When […]

Francesca Bjorkegren

Link Building Outreach and Follow-ups: Key Rules to Earn Coverage

Content Strategy

If you work in any form of PR where you’re in contact with journalists frequently, you’ll know you have to […]

Aliyah Loughlan

9 Ideation Tips to Overcome Creative Block When Working from Home

Content Strategy

Last week, I found myself in a bit of a creative lull. I was feeling a little bit flat and […]

Traditional PR vs Digital PR - How Do they Differ & How Can One Help the Other?

Digital PR

I have a traditional PR background, where the key focus for the brand I was working for was press coverage, […]

What is Online PR?

Digital PR

Online PR, also known as digital PR, is a link-building tactic that involves creating a story or piece of creative […]

5 Effective Data Visualisation Techniques

Content Strategy

According to scientific research, the human brain processes images 60,000 times faster than text, and 90% of information transferred to […]

5 Data Visualisation Examples to Inspire Your Inner Creative

Digital PR

Data visualisation allows you to condense complex and detailed data into something more simple, digestible and, when possible, beautiful. But […]

Harriet McCulley

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