Paddy Moogan - Aira

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Paddy Moogan's Posts

How do you drive digital performance during difficult economic times?

On this episode of It Depends, I was joined by Sean Walsh, Head of Marketing at Starpeak Insurance Solutions, who […]

Should you hire a single, multi-service agency, or a specialist agency for each channel?

I was joined on this episode of It Depends by Chloe Gilston, Marketing Manager at Vital Energi Utilities. We discussed […]

Aira Takes Home Two Awards at the UK Search Awards 2023

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

The Biggest Search Stories of 2023 (And What In-House Marketers Need to Know About Them)

A lot happened in search during 2023 and frankly, it has been hard to keep up with the pace of […]

Google I/O 2023: Key Points and Thoughts for the Search Industry

It's been a couple of days since Google I/O and I've reflected a little on the key themes and points. […]

What Got Us Here, Won’t Get Us There: Some Changes That We’re Making at Aira

tl;dr: from June onwards, Aira will no longer be offering digital PR services to our clients and instead, will shift […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

SearchLove London - The Future of Link Building

Thank you to everyone who attended my SearchLove presentation and allowed me to share my thoughts on the future of […]

What factors and attributes are most important to consider in your link building strategy?

Digital PRs and SEOs are always looking to build new links but, as I’m sure you’re aware, not all links […]

Delivering on Unlimited Holidays

I see a lot of scepticism of unlimited leave policies, particularly in our industry, with many labelling it as a […]

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