MAKE
THE
NEWS.

Auditing your website and link profile is one thing. Understanding your industry and audience is another.

Our SEO team identifies which pages and sections of your site would benefit from a boost in authority; and the types of publications we should be targeting.

At the same time, our Digital PR team invests in understanding how you sell, who you sell to, and the real-world trends that impact you.

‘What types of PR activity will drive results’?

We prioritise our Digital PR activity based on effort vs. impact.

Rather than relying solely on either big flashy campaigns, or reactive activity; we use a combination of tactics based on the needs of your business.

You'll know what to expect as we work to continuously prove our value month over month.

The PR activity we engage in is driven by the type of coverage we’re seeking to secure.

We start by identifying the most resonant topics which are being written on your target publications. Then, we ask ourselves “what could we create that will add to the conversation, and makes sense for your brand”?

Both big ideas, and small ones can make brands newsworthy.

From full-blown interactive PR campaigns; to reactive expert commentary; we'll surprise you with compelling ideas that grab headlines, earn linked coverage, and drive business results.

All too often the impact of PR activity isn’t fully leveraged.

Our PR team works seamlessly with our SEO team to ensure any content we create is fully-optimised, and that the authority and trust signals from the coverage we generate are passed to the pages and sections of your site that need it.

‘What's the ROI’?

There's nothing sexy we can say about tracking. But there's plenty to be said about the value that comes with knowing how your investment is paying off.

We connect the dots between changes in rankings, traffic… and the stuff you actually care about: driving leads and sales.

‘What did we learn—and what's next’?

We continually learn, adapt, and respond to changes in both your market and the algorithm.

Reporting is not a singular event—it's an ongoing, two-way discussion.

Not only do you have direct access to those doing the work, but we adapt the way we communicate and report based on your preferences.