Save the date!
MKGO 19th March 2022
Speakers, booze and food, say no more.
Speakers, booze and food, say no more.
MAKE
THE
NEWS.
Partner with one of the first agencies to specialise in digital PR. We deliver search-first activity designed to boost topical authority and brand visibility & deliver real-world business results.
Putting your brand at the heart of the conversation,
Over the years, the search landscape has evolved significantly. Not only has Google refined its algorithm to move closer to serving users what they want. Generative AI, like Google’s AI overviews, ChatGPT, Gemini and many more have emerged onto the scene.
Today, up to 60% of Google searches return AI overviews and ChatGPT has 700m monthly users worldwide, and that’s not to mention all the other LLMs like Gemini, Perplexity and Claude.
All of this has increased the importance of consistently earning quality, relevant links and brand mentions, as they’ve been linked to improving visibility across these spaces. And that’s where Digital PR comes into play!
To learn more, read our article on “What is digital PR?”
Not ready to talk yet? Check out our credentials deck.
A approach to Digital PR which doesn’t dampen our creativity.
Auditing your website, link profile, coverage, and competitors is one thing. Understanding your industry and audience is another.
Our team identifies which pages and sections of your site would benefit from a boost in topical authority, the types of publications we should be targeting and the tactics which will help the brand land in those places.
At the same time, we invest in understanding how you sell, who you sell to, and the real-world trends that impact you.
We prioritise activity and stories that align closely to the brand and target audience, their needs, wants and desires - to drive relevancy and ultimately, business growth.
This not only helps stories resonate with key target press, and helps get in front of the right people to build brand awareness. It ensures greater site relevance, more relevant coverage overall, and consequently more relevant traffic.
This focus got a little lost among some other digital PRs over the years, taking a back seat in the drive to acquire links. However, this is key in helping drive the right coverage, and ultimately business growth.
We prioritise our Digital PR activity based on the answer to the question ‘What types of PR activity will drive results’?
Rather than relying solely on either big flashy campaigns, or reactive activity, we use a combination of tactics based on the needs of your business and the outcomes of our analysis, and map these across the partnership. This is a working timeline; we can dial these tactics up and down throughout our partnership, based on the news agenda and learnings from working together.
Equally, if we see a big opportunity to change tact, we will let you know. Being agile and flexible is key to maximising coverage opportunities.
You'll know clearly what to expect month over month.
Our team manages digital PR from strategy through to execution, outreach and reporting.
We start by taking insights from our analysis into creative ideation sessions, to come up with the best, informed, ideas. These are then run through a rigorous internal QA process to ensure ideas are robust and add something new to trending topics.
Our team manages production, including copy and design, if required, and will work with relevant brand stakeholders for approval. The deep understanding of the idea, from managing it end-to-end, helps the team understand all angles for their outreach, and leads to another level of determination to see it succeed.
All too often the impact of PR activity isn’t fully leveraged.
Our PR team works seamlessly with our SEO team to ensure any content we create is fully-optimised, and that the authority signals from the coverage we generate are passed to the pages and sections of your site that need it.
They also check that there’s nothing from a technical POV that would hold back the impact of any activity.
We also collaborate with owned and paid media teams to maximise exposure to stories, where relevant.
Collaboration doesn’t stop there. If you want to be involved in creative brainstorms with the team, earlier on in the process, all you need to do is ask!
‘What's the ROI’?
There's nothing sexy we can say about tracking. But there's plenty to be said about the value that comes with knowing how your investment is paying off.
We connect the dots between coverage, changes in rankings, AIOs and LLM features, traffic… and the stuff you actually care about: driving leads and sales.
‘What did we learn—and what's next’?
We continually learn, adapt, and respond to changes in both your market and the algorithm.
Reporting is not a singular event—it's an ongoing, two-way discussion throughout our partnership.
We’ll adapt the way we communicate and report based on your preferences.
Whether it’s B2C or B2B, our PR approach
Go on, flip through a few of our clients’ campaigns.
You know you’re curious.
A great process is a good start—
