CRM & Analytics

Join us at MKGO #8 - "The Future of Search"

A little light reading.
A lot of experience.

The evolution of PR: Why Digital PR matters - from the early days of the internet to now

Today (in 2026), digital PR is a marketing strategy designed to earn brands coverage and links in the right places, […]

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Should you write Google Ad copy with AI?

Paid Media

55% of businesses are now using AI to create PPC (pay-per-click) ad copy. AI can create thousands of ad variations, […]

The top social media campaigns of all time

Social Media

There’s no set formula for creating the perfect viral social media campaign. And this is reflected in the crazy, heartwarming, […]

Latest

AI email summaries: What 628 emails reveal about the layer between you and the journalist

Digital PR

Your pitch might never be read. Not because the journalist ignored it - which does happen, especially if your subject […]

What is the Buyer’s Journey?

Inbound

Put simply, the buyer’s journey is the active process someone goes through to become aware of a problem, weigh up […]

Kathryn Monkcom

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

A sudden drop in website traffic almost always has a traceable cause. A search algorithm update, a penalty, a stray […]

The Best Chrome Extensions for SEO

SEO

My browser toolbar is a row of Chrome extensions, and most of them earn their place during SEO audits. They […]

Kayleigh Thomas

The State of Digital PR in the Travel Industry 2026

Digital PR

Executive summary The online landscape is changing rapidly, with AI-powered search, evolving trust signals and a change in consumer behaviours […]

Every time SEO has died

SEO

SEO is dead… again! The narrative that SEO is dead is nothing new; it's practically as old as the internet […]

What is Digital PR? From strategy and tactics to measurement

Digital PR

Digital PR in brief Digital PR is an SEO-focused strategy that earns brand mentions and links from authoritative publications and […]

brightonSEO 2025 & Our Key Takeaways

Events

A few weeks ago, I headed down to one of the biggest marketing events in the UK, brightonSEO and it […]

PPC for SEO: How paid advertising should support an SEO campaign

SEO

When you're trying to coax the maximum number of "right" eyeballs to your website, pay-per-click (PPC) and search engine optimisation […]

Scott Partington

How to Develop an Effective Content Distribution Strategy

Content Strategy

You’ve poured your expertise into crafting that insightful blog post, that comprehensive guide, or that compelling video. You’ve nailed the […]

Scott Partington

8 Tactics for Creating an Effective Inbound Marketing Strategy In 2025

Inbound

What is Inbound Marketing? Inbound marketing is a strategy focused on growing a business by fostering meaningful, long-term relationships with […]

5 SEO Tips for Websites Wanting More Sales

SEO

When we sit with businesses to figure out what they want to achieve with their marketing, it ultimately comes down […]

3 Technical SEO Tips to Help Your Site Rank

SEO

There are few things I enjoy more than auditing a website, and fixing technical SEO issues that will help improve […]

SEO vs. PPC: Which digital marketing strategy is right for you?

SEO

Two of the most powerful and widely used digital marketing strategy approaches are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) […]

The Beginner's Guide to Google Dynamic Search Ads (DSA)

Paid Media

Last updated: 26 May 2026 Dynamic Search Ads (DSAs) have been a quiet workhorse of Google Ads since 2011, automating […]

How we’re thinking about SEO in 2025

SEO

While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]

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