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MKGO 19th March 2022
Speakers, booze and food, say no more.

A little light reading.
A lot of experience.

What is Google Analytics 4? A Complete Sea Change in Analytics

Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]

Brendan Gilbert

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11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

10 Simple Steps for Successful LinkedIn Advertising

Social Media

Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook […]

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Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns

Google Ads

Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]

Custom Intent Audiences: Targeting the Ones That Got Away

Google Ads

Any seasoned marketer, especially those working in paid media, will be familiar with the retargeting funnel model. You can re-engage […]

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