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Aira and Sodexo Engage Win Best Use of Search - B2B (PPC) at UK Search Awards 2021

2 weeks ago

We’re excited to announce that Aira has won the award for Best Use of Search - B2B (PPC) at the 2021 UK Search Awards. Awarded for our work with employee benefits and recognition providers Sodexo Engage, this is Aira’s first award in this category at the UK Search Awards.

The UK Search Awards is an annual event, hosted by Don’t Panic and a big name in UK entertainment, and celebrates the accomplishments of those in the search industry. 2021’s host was comedian Rob Beckett, who was joined on stage by some of the brightest talents in digital marketing as they collected their awards.

This year the awards’ stipulations for Best Use of Search - B2B (PPC) were:

‘Recognition of a PPC campaign that has successfully enhanced the visibility of a website in B2B.’

The judges looked for ‘clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

In full, Aira was nominated in five categories, including Best Large SEO Agency, Best Large PPC Agency, Best Use of Search B2B (SEO) with PostBeyond, Best Use of Search B2B (PPC) with Sodexo Engage and Best SEO Campaign with Veriff

Our 2021 achievement follows our wins in 2019, where we were named Best Large SEO Agency, and 2018 where we were named Best Small SEO Agency. This year, we’re proud of our paid team for winning the prestigious Best Use of Search - B2B (PPC) award against strong competition.

Paddy Moogan, Aira’s co-founder, said:

“It's a fantastic achievement to have won this award, and we're very proud of our team. Their hard work and collaboration with Sodexo Engage have led to some amazing results, and it's amazing to see this recognised by the panel of judges. Our paid media services are growing very quickly and this is all down to having a team of experts who are driving results across all of our clients. We're looking forward to working with Sodexo Engage and helping to grow their business even further in 2022.”

Joining the Aira team at the awards ceremony was Bindia Sidar, Sodexo Engage’s Head of Digital Marketing. On receiving the award, Bindia said:

“Working alongside Aira has been a fantastic collaborative effort, with great leadership across both client and agency. Everything has been data driven; it’s amazing to have the buyer journey mapped out clearly, allowing us to use data in all our decisions to improve efficiency. This amazing award showcases just how successful and rewarding the campaign has been.”

Receiving this fantastic award cements the incredible work undertaken by our teams in 2021. You can see the full list of recipients here.

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