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A little light reading.
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Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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What is Data Visualisation? (other than making complex things look pretty)

Content Strategy

Have you ever opened a spreadsheet filled with facts and figures and thought…‘huh’? If so, you're certainly not alone. When […]

5 key takeaways for creative copywriting from CopyCon 2022

Copywriting

In October Aira’s copy team found ourselves in a dimly-lit basement, somewhere in Brighton. The space was filled with tables […]

Link Building Outreach and Follow-ups: Key Rules to Earn Coverage

Content Strategy

If you work in any form of PR where you’re in contact with journalists frequently, you’ll know you have to […]

Aliyah Loughlan

Using Data to Improve Link Building Campaigns

Content Strategy

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements […]

9 Ideation Tips to Overcome Creative Block When Working from Home

Content Strategy

Last week, I found myself in a bit of a creative lull. I was feeling a little bit flat and […]

5 Effective Data Visualisation Techniques

Content Strategy

According to scientific research, the human brain processes images 60,000 times faster than text, and 90% of information transferred to […]

Creating a Content Distribution Strategy that Works

Content Strategy

Content marketing is one of the most effective digital marketing strategies that your brand can use to reach and engage […]

How to Build a Successful Digital PR Plan

Digital PR

In a nutshell, a successful digital PR plan involves creating content campaigns for the media that secure backlinks to a client’s website. Sounds simple […]

How to Get Your Content Seen Online: 3 Steps Using Psychology Tactics

Content Strategy

We all know that sometimes link building and content distribution can be tricky - anyone who says otherwise is telling […]

Aira Named Large Content Marketing Agency of the Year at UK Content Awards

Content Strategy

It’s been an exciting week for Matt, Paddy and the Aira team, as we’re thrilled to have been announced as […]

5 Ideation Tips for Creating Content That Will Generate Links

Content Strategy

OK, let’s start by saying that digital content creation is not a science. You can’t just follow a set of […]

Content Production 101 - Creating Great Content that Gets Traffic & Links

Content Strategy

Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But […]

How to Perfect Your Pitch to a Journalist: 5 Top Tips

Content Strategy

So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re […]

Aliyah Loughlan

SearchLove 2018: The Digital PR and Content Highlights

Content Strategy

Last week, a few of us at Aira went to SearchLove London for two days to listen to some of […]

‘PR Personality’: Do You Have to Be an Extrovert to Work in PR?

Content Strategy

Back in August, Aira’s paid media team – headed up by Byron Marr – was lucky enough to be invited to join the new ‘Retail Digital Champions’ training programme, thanks to our status as a Google Premier Partner.

We are proud of our long-standing strategic …

7 Reasons Journalists Don’t Publish Your Content

Content Strategy

Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we […]

Katheryn Watson

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