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17 Top Notch Chrome Extensions for Technical SEO

SEO

So you're looking for some Chrome extensions to help you out with technical SEO, eh? I might be able to […]

Kayleigh Thomas

Mental Health in the Workplace - What We’re Doing to Help Our Team

Culture

In August 2018, we started working with Sanctus, a company whose mission is to change the perception of mental health […]

6 Perfectly Executed Examples of Inbound Marketing

Inbound

Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry - […]

Sam Butterworth

Facebook Boosted Posts: Why You Shouldn’t Do Them

Social Media

If you have a Page for your business on Facebook, you will have no doubt seen the ‘Boost Post’ feature. […]

17 Essential Inbound Marketing Tactics

Inbound

Inbound marketing is a proven approach for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the […]

Sam Butterworth

Tips for Turbocharging Your Digital PR Writing

Digital PR

Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in […]

Aliyah Loughlan

4 Takeaways from the 2018 outREACH Conference

Digital PR

At Aira, we’re always on the lookout for any great events that will help our team learn and understand more […]

Shannon McGuirk

7 Ways for SMEs to Drive Website Traffic with Limited Time

Inbound

As a small or even a medium sized business, it can be hard to compete with large competitors who not […]

15 Places to Drink (or Eat) After BrightonSEO

Events

So once again BrightonSEO is at our door and digital PR executives and online marketers come flocking from all around […]

‘PR Personality’: Do You Have to Be an Extrovert to Work in PR?

Content Strategy

Back in August, Aira’s paid media team – headed up by Byron Marr – was lucky enough to be invited to join the new ‘Retail Digital Champions’ training programme, thanks to our status as a Google Premier Partner.

We are proud of our long-standing strategic …

7 Reasons Journalists Don’t Publish Your Content

Content Strategy

Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we […]

Katheryn Watson

Conversion Tracking for SMEs using Google Tag Manager

Analytics

Whatever size business you are, it's important to be able to measure the outcomes of your marketing efforts. In my […]

6 Traits of a Content Idea that Sticks

Content Strategy

Do you want tons of traffic and links? All you’ve got to do is “create great content” - but for […]

#MKGO - Our First Event

Events

Firstly, we'd like to say a massive thanks to everyone that came to our first #MKGO last week. The feedback […]

Sustainable Content Marketing - BrightonSEO

Content Strategy

A highlight of the UK conference calendar is always BrightonSEO and I'm fortunate enough to have spoken at the first […]

Instagram Stories: What Does the New Feature Mean for Brands?

The Future

According to Instagram, everyone has a story to tell. So, it made complete sense that the social media platform announced […]

Shannon McGuirk

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