CRM & Analytics

Join us at MKGO #8 - "The Future of Search"

A little light reading.
A lot of experience.

The evolution of PR: Why Digital PR matters - from the early days of the internet to now

Today (in 2026), digital PR is a marketing strategy designed to earn brands coverage and links in the right places, […]

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Should you write Google Ad copy with AI?

Paid Media

55% of businesses are now using AI to create PPC (pay-per-click) ad copy. AI can create thousands of ad variations, […]

The top social media campaigns of all time

Social Media

There’s no set formula for creating the perfect viral social media campaign. And this is reflected in the crazy, heartwarming, […]

Latest

How to Build a Successful Digital PR Plan

Digital PR

In a nutshell, a successful digital PR plan involves creating content campaigns for the media that secure backlinks to a client’s website. Sounds simple […]

How to Get Your Content Seen Online: 3 Steps Using Psychology Tactics

Content Strategy

We all know that sometimes link building and content distribution can be tricky - anyone who says otherwise is telling […]

Making Headlines: Using Data to Supercharge Link Building

Digital PR

Gut instinct is defined as: An immediate basic feeling or reaction without logical rationale. According to my recent Twitter poll, […]

Shannon McGuirk

15 Questions to Ask an Agency at an Inbound Marketing Assessment

Inbound

The benefits of inbound marketing are well known. While traditional, interruptive and often plain annoying outbound marketing (such as cold […]

Sam Butterworth

Our Highlights from Hypergrowth19

Events

A dreary, grey day in London, immediately maybe brighter as we enter Hypergrowth. Full of colour! We start the day with […]

Maret Reutelingsperger

Unlimited Holiday - Three Years Later

Culture

Back in early 2016 when Aira was little over a year old, we took the decision to remove the cap […]

Aira Named Large Content Marketing Agency of the Year at UK Content Awards

Content Strategy

It’s been an exciting week for Matt, Paddy and the Aira team, as we’re thrilled to have been announced as […]

5 Ideation Tips for Creating Content That Will Generate Links

Content Strategy

OK, let’s start by saying that digital content creation is not a science. You can’t just follow a set of […]

Google Training Day - What Did I Actually Learn?

Events

As a Google Premier Partner, Aira gets invited to events at the Google offices every once in a while. Recently, […]

Charlotte Hawkes

How to Automatically Categorise Keywords for the Buyer’s Journey

Inbound

When starting any keyword research project, I start by asking myself the standard questions; 'What's the search volume?', 'How competitive […]

How a Confidence Workshop Helped Me Present at My First Conference

Events

For as long as I can remember I’d always been the quiet one, the one who didn’t speak up in […]

Aliyah Loughlan

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

What is Inbound Marketing?

Inbound

Inbound marketing supports tactics to let potential customers find your product or service themselves, by offering the solution to their problem […]

Maret Reutelingsperger

The Benefits of Inbound Marketing

Inbound

Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty […]

Sam Butterworth

7 Steps for Creating an Effective Digital PR Strategy

Digital PR

Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR […]

Shannon McGuirk

10 Reasons to Use Inbound Marketing Services

Inbound

Inbound marketing is an increasingly sought-after service, but why? Well, inbound has many benefits but primarily, it can be a […]

Sam Butterworth

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