CRM & Analytics

Join us at MKGO #8 - "The Future of Search"

A little light reading.
A lot of experience.

The evolution of PR: Why Digital PR matters - from the early days of the internet to now

Today (in 2026), digital PR is a marketing strategy designed to earn brands coverage and links in the right places, […]

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Should you write Google Ad copy with AI?

Paid Media

55% of businesses are now using AI to create PPC (pay-per-click) ad copy. AI can create thousands of ad variations, […]

The top social media campaigns of all time

Social Media

There’s no set formula for creating the perfect viral social media campaign. And this is reflected in the crazy, heartwarming, […]

Latest

The Pros and Cons of Using a Social Media Management Agency

Social Media

These days social media is compulsory for any business or brand wanting to stay connected and relevant to their customers. […]

Events

We were delighted to welcome four fantastic speakers on stage last week for the fifth edition of our digital marketing […]

Sam Butterworth

How to Plan a Content-led Digital PR Campaign

Digital PR

Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if […]

How We Handle Career Progression at Aira

Culture

The last few weeks have been pretty full on with interviews at Aira. Over the last four years, we’ve pretty […]

Why Google Ads Cost is More Than Your Daily Budget

Paid Media

As digital marketers, we get used to enjoying the sight of lines that climb up and to the right, especially […]

Why We Spend £25,000+ Per Year on MKGO

Events

A precursor *Before we start, if you want to come along to MKGO this week there's a box at the […]

How HubSpot’s LinkedIn Ads Integration is a Game-Changer for B2B Marketing

Inbound

In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features - a LinkedIn […]

6 Lessons from My 6 Months at Aira

Digital PR

As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 […]

8 Lessons We've Learned from Successful Email Automation Campaigns

Email

In September of 2018 I attended Inbound 2018. It was no surprise that a theme of the event was delighting […]

Company Culture - What Does That Even Mean?

Culture

Update: since writing this post, we launched our culture code which you can find here and also wrote about the […]

My Aira Journey - What I Learned During My Work Placement

Digital PR

Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week […]

Harriet McCulley

What to Expect from an Inbound Marketing Consultation

Inbound

If you are planning to book an inbound marketing consultation it’s important to know what to expect, so that you […]

Sam Butterworth

Aira Named Best Small SEO Agency at UK Search Awards

SEO

Aira’s co-founders, Paddy Moogan and Matt Beswick, are incredibly proud to announce that we have been named the Best Small […]

Shannon McGuirk

CommsCon 2018: Aira's Highlights

Digital PR

If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and […]

Content Production 101 - Creating Great Content that Gets Traffic & Links

Content Strategy

Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But […]

How to Perfect Your Pitch to a Journalist: 5 Top Tips

Content Strategy

So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re […]

Aliyah Loughlan

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