A little light reading.
A lot of experience.

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

Latest

Unlimited Holiday - Three Years Later

Culture

Back in early 2016 when Aira was little over a year old, we took the decision to remove the cap […]

Aira Named Large Content Marketing Agency of the Year at UK Content Awards

Content Strategy

It’s been an exciting week for Matt, Paddy and the Aira team, as we’re thrilled to have been announced as […]

5 Ideation Tips for Creating Content That Will Generate Links

Content Strategy

OK, let’s start by saying that digital content creation is not a science. You can’t just follow a set of […]

Google Training Day - What Did I Actually Learn?

Events

As a Google Premier Partner, Aira gets invited to events at the Google offices every once in a while. Recently, […]

Charlotte Hawkes

The 2019 Beginner's Guide to Google Dynamic Search Ads (DSA)

Paid Media

Dynamic Search Ads have been around since October of 2011, but Google has recently enhanced the power of the search […]

How to Automatically Categorise Keywords for the Buyer’s Journey

Inbound

When starting any keyword research project, I start by asking myself the standard questions; 'What's the search volume?', 'How competitive […]

3 of the Best Social Media Campaigns of 2018 (and What We Can Learn from Them)

Social Media

Billions of people around the world are active users of social media platforms such as Facebook, Instagram, and Twitter. There […]

How a Confidence Workshop Helped Me Present at My First Conference

Events

For as long as I can remember I’d always been the quiet one, the one who didn’t speak up in […]

Aliyah Loughlan

What is Inbound Marketing?

Inbound

Inbound marketing supports tactics to let potential customers find your product or service themselves, by offering the solution to their problem […]

Maret Reutelingsperger

The Benefits of Inbound Marketing

Inbound

Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty […]

Sam Butterworth

7 Steps for Creating an Effective Digital PR Strategy

Digital PR

Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR […]

Shannon McGuirk

10 Reasons to Use Inbound Marketing Services

Inbound

Inbound marketing is an increasingly sought-after service, but why? Well, inbound has many benefits but primarily, it can be a […]

Sam Butterworth

The Pros and Cons of Using a Social Media Management Agency

Social Media

These days social media is compulsory for any business or brand wanting to stay connected and relevant to their customers. […]

Events

We were delighted to welcome four fantastic speakers on stage last week for the fifth edition of our digital marketing […]

Sam Butterworth

How to Plan a Content-led Digital PR Campaign

Digital PR

Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if […]

How We Handle Career Progression at Aira

Culture

The last few weeks have been pretty full on with interviews at Aira. Over the last four years, we’ve pretty […]

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