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How we’re thinking about SEO in 2025

While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]

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SEO vs. PPC: Which digital marketing strategy is right for you?

SEO

Two of the most powerful and widely used digital marketing strategy approaches are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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SearchLove London - The Future of Link Building

The Future

Thank you to everyone who attended my SearchLove presentation and allowed me to share my thoughts on the future of […]

What factors and attributes are most important to consider in your link building strategy?

SEO

Digital PRs and SEOs are always looking to build new links but, as I’m sure you’re aware, not all links […]

Using Apps Script to encourage our team to take time off

Culture

Recently, Paddy wrote a post about Aira’s Unlimited Holiday policy, and how we make sure it’s delivering everything we want […]

Delivering on Unlimited Holidays

Culture

I see a lot of scepticism of unlimited leave policies, particularly in our industry, with many labelling it as a […]

The Future of Link Building: What Got Us Here, Won’t Get Us There

Digital PR

Thank you to those of you who joined my talk at MozCon, below you can find the full deck that […]

Aira announces £2,000 Cost of Living contribution for all employees

Culture

With rising inflation putting a financial strain on all of us, the leadership team here at Aira has decided to […]

11 takeaways from the 2022 State of Link Building Report

SEO

Our third annual State of Link Building Report has dropped, and it’s bigger than ever. We surveyed 270 SEO professionals […]

What is an Ideal Customer Profile?

Inbound

What is an ideal customer profile, why is it important, and how can you go about creating one?

Forming Good Client Relationships - 11 Actionable Tips for Consulting Success

Digital Marketing

When a person first starts running clients, it can be really tough. There’s no magic bullet for helping clients to […]

Aira and Sodexo Engage Win Best Use of Search - B2B (PPC) at UK Search Awards 2021

Events

We’re excited to announce that Aira has won the award for Best Use of Search - B2B (PPC) at the […]

The Future for Aira

The Future

As founders, Matt and I chat a lot about what we want Aira to be, but we’ve never really sat […]

Winning Big in a Post-Pandemic Travel Industry by Utilising Machine Learning, Video & Mobile-First Strategies

Paid Media

It’s now more important than ever to ensure you’re strategically positioned to stand out in a crowded market as the […]

How to Increase Brand Visibility, Traffic and Customers for your Home Workout App

SEO

Why am I focusing on the home workout app market? Well, in summary, the search opportunity is pretty huge here […]

Our Maternity, Paternity and Adoption Policies

Culture

Our maternity, paternity and adoption policy has been available internally to our team for a while now but we've never […]

13 Takeaways from the State of Link Building Report 2021

Digital PR

Last week, we released the State of Link Building Report for 2021. With insights and views from over 250 people […]

Aira Welcomes Robin Lord as Head of Innovation

Digital Marketing

The Aira team is delighted to welcome Robin Lord as Head of Innovation. Robin has a rich digital agency background at places […]

Sam Butterworth

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