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MKGO 19th March 2022
Speakers, booze and food, say no more.

A little light reading.
A lot of experience.

What is Google Analytics 4? A Complete Sea Change in Analytics

Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]

Brendan Gilbert

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11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

10 Simple Steps for Successful LinkedIn Advertising

Social Media

Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook […]

Latest

Why the Flywheel Model Has Replaced the Funnel and How to Create Your Own

Inbound

The flywheel has replaced the funnel because it helps your business grow faster and more efficiently. Not a bad reason, […]

Sam Butterworth

Aira is Now a Facebook Marketing Partner

Paid Media

We’re now delighted to announce that we are officially a Facebook Marketing Partner! As multi-channel paid media advocates here at […]

The Inbound Marketing Process Explained

Inbound

The purpose of inbound marketing is to attract your potential customers by offering them relevant,

Sam Butterworth

How to Figure Out Why Your Company Exists

Culture

“Don’t go bust” That was my rather unhelpful answer when Matt, Matthew, Shannon and I started talking about why Aira […]

5 Actionable Ideas to Increase Website Leads

Inbound

Once your website is up and running and getting lots of lovely traffic, the next sensible objective is to increase the […]

Charlotte Hawkes

How to Approach Google Ad Copy Optimisation Using Machine Learning in 2020

Paid Media

Google famously says, “Focus on the user and all else will follow.” With this in mind, it's no surprise that […]

The 4 Best WordPress SEO Plugins

SEO

WordPress is the platform of choice for 34% of all websites. Which means there’s a good chance your website is […]

An Essential SEO Checklist for Optimising Web Content

SEO

So you’ve written a shiny new piece of content and you’re ready to hit publish, but you’re not sure how […]

How We Created Our Own Culture Code

Culture

Aira started here: TLDR: we've published our internal culture code online. Below is the background on what it is and […]

How to Give Feedback Without Pissing Off Your Graphic Designer!

Design

“Feedback is helpful and constructive; criticism is hurtful and damaging.” Frank Sonnenberg, Author, Source Ok, so the quote isn't quite […]

What is Online PR?

Digital PR

Online PR, also known as digital PR, is a link-building tactic that involves creating a story or piece of creative […]

Aira Gets Thrifty - Volunteering at Oxfam’s Online Hub

Giving Back

In the run up to Black Friday and the Christmas rush, Aira sent two teams to Oxfam’s Online Hub in […]

9 Ecommerce SEO Tips to Increase Sales by Generating More Traffic

eCommerce

Following on from Kathryn’s great post, 5 SEO Tips for Websites Wanting More Sales, I want to focus more on […]

When Should You Use Google Ads Automated Bidding?

Paid Media

Introduction I’m just going to come out and say this Smart Bidding (aka auto bidding, automated bidding - for the […]

5 Reasons Why Your Website is Getting No Traffic

Digital Marketing

Website traffic is key to any online business as it leads to conversions, which ultimately provides leads or revenue. But […]

What are the Differences Between PPC & SEO?

SEO

Or to give this blog an alternative title of Ironman vs Batman. Superheroes all have different skills, abilities and personalities […]

Brendan Gilbert

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