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MKGO 19th March 2022
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Paid Media
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A little light reading.
A lot of experience.
Featured
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
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Paddy Moogan
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Popular
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
Read More
Paddy Moogan
11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic
SEO
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
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Dan Brooks
Latest
How Four Seasons Total Landscaping Accidentally Went Viral (and What it Meant for their SEO)
Digital PR
In one of the most surreal moments ever, Rudy Guilliani accidentally delivered a speech from the parking lot of Four […]
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Paddy Moogan
HubSpot vs Salesforce Comparison - Which is the Best CRM?
Inbound
A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer and prospect data. If you’re […]
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Jordan Ayres
Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns
Google Ads
Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]
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Matthew Kay
5 Things You Should Know When Starting to Learn PPC
Paid Media
Whether you are new to PPC or not, there are a few things you should know when it comes to learning. Below […]
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Holly Pierce
What is Google Analytics 4? A Complete Sea Change in Analytics
Analytics
Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]
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Brendan Gilbert
Copywriting Conference 2020 - The Bits That Stayed With Me
Copywriting
2020 was my second Copywriting Conference and I wasn’t sure what to expect from this year’s necessarily virtual event, after experiencing last […]
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Sam Butterworth
Optimising Your Website for HTTP/2 Crawling and SEO
SEO
From November 2020 Googlebot is supporting crawling over HTTP/2. Initially this will be for ‘select sites’, with a plan to gradually […]
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Dan Brooks
How to Build Trust Online & Become an Authoritative Source (While Building Links)
Digital PR
I like to look at websites and online brands the same as I do humans… You wouldn’t go out for […]
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Aliyah Loughlan
What Should an Inbound Marketing Campaign Look Like?
Inbound
Before we delve into what an inbound marketing campaign should look like, we should briefly cover what inbound marketing is. Inbound […]
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Izi Hicks
What are Facebook Automated Ads?
Facebook
Anyone working in paid media will no doubt be familiar with new campaign formats and advertising features sneaking into the platforms with […]
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Byron Marr
How to Set Up Facebook Business Manager
Facebook
If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may […]
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Byron Marr
Great Expectations: The Truth About Digital PR Campaigns
Digital PR
We’ve got a problem. Here’s what Digital PR and SEO Twitter has to say about our campaigns and posts… “Digital PR […]
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Shannon McGuirk
Starting a New Job in Lockdown - What I’ve Learned in My First 3 Months at Aira
Culture
I started my new role as a digital PR executive at Aira just one week before lockdown (great timing I know). When […]
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Francesca Bjorkegren
Custom Intent Audiences: Targeting the Ones That Got Away
Google Ads
Any seasoned marketer, especially those working in paid media, will be familiar with the retargeting funnel model. You can re-engage […]
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Byron Marr
PPC for Ecommerce: Unlocking Customer Lifetime Value
eCommerce
One of the most widely recognised benefits of PPC for ecommerce is that you’re able to get direct return on investment almost […]
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Chris Turner
Link Building Outreach and Follow-ups: Key Rules to Earn Coverage
Content Strategy
If you work in any form of PR where you’re in contact with journalists frequently, you’ll know you have to […]
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Aliyah Loughlan
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