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MKGO 19th March 2022
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A little light reading.
A lot of experience.
Featured
What is Google Analytics 4? A Complete Sea Change in Analytics
Analytics
Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]
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Brendan Gilbert
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Popular
11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic
SEO
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
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Dan Brooks
10 Simple Steps for Successful LinkedIn Advertising
Social Media
Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook […]
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Harry Evans
Latest
Using Data to Improve Link Building Campaigns
Content Strategy
Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements […]
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Paddy Moogan
9 Ideation Tips to Overcome Creative Block When Working from Home
Content Strategy
Last week, I found myself in a bit of a creative lull. I was feeling a little bit flat and […]
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Abbie McEvaddy
How to Use HubSpot Workflows to A/B Test Emails Using Automation
Email
At Aira, we always want to improve what we are doing. That’s why we tend to test as much as […]
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Maret Reutelingsperger
Traditional PR vs Digital PR - How Do they Differ & How Can One Help the Other?
Digital PR
I have a traditional PR background, where the key focus for the brand I was working for was press coverage, […]
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Abbie McEvaddy
Why Aira is Using the Government's Coronavirus Job Retention Scheme
Management
On March 19th I posted on LinkedIn about everything we’d done as a company to manage the utter chaos that […]
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Matt Beswick
Inbound Marketing vs Outbound Marketing
Inbound
At Aira a large proportion of my role is client facing. Meaning I spend a large amount of my time […]
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Harry Evans
5 Tips for Generating Leads from Facebook Ads
Paid Media
Facebook ads are highly effective due to the advanced targeting methods and diverse ad formats available to businesses of all sectors […]
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Byron Marr
Aira and COVID-19: Our Clients, Our Team and The Future
General
I was a bit reluctant to write this post because there is a lot of information and noise out there […]
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Paddy Moogan
Why the Flywheel Model Has Replaced the Funnel and How to Create Your Own
Inbound
The flywheel has replaced the funnel because it helps your business grow faster and more efficiently. Not a bad reason, […]
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Sam Butterworth
Aira is Now a Facebook Marketing Partner
Paid Media
We’re now delighted to announce that we are officially a Facebook Marketing Partner! As multi-channel paid media advocates here at […]
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Byron Marr
The Inbound Marketing Process Explained
Inbound
The purpose of inbound marketing is to attract your potential customers by offering them relevant,
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Sam Butterworth
How to Figure Out Why Your Company Exists
Culture
“Don’t go bust” That was my rather unhelpful answer when Matt, Matthew, Shannon and I started talking about why Aira […]
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Paddy Moogan
5 Actionable Ideas to Increase Website Leads
Inbound
Once your website is up and running and getting lots of lovely traffic, the next sensible objective is to increase the […]
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Charlotte Hawkes
How to Approach Google Ad Copy Optimisation Using Machine Learning in 2020
Paid Media
Google famously says, “Focus on the user and all else will follow.” With this in mind, it's no surprise that […]
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Chris Turner
The 4 Best WordPress SEO Plugins
SEO
WordPress is the platform of choice for 34% of all websites. Which means there’s a good chance your website is […]
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Andrew King
An Essential SEO Checklist for Optimising Web Content
SEO
So you’ve written a shiny new piece of content and you’re ready to hit publish, but you’re not sure how […]
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Abbie McEvaddy
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