A little light reading.
A lot of experience.

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

Latest

What is an Ideal Customer Profile?

Inbound

What is an ideal customer profile, why is it important, and how can you go about creating one?

Forming Good Client Relationships - 11 Actionable Tips for Consulting Success

Digital Marketing

When a person first starts running clients, it can be really tough. There’s no magic bullet for helping clients to […]

Aira and Sodexo Engage Win Best Use of Search - B2B (PPC) at UK Search Awards 2021

Events

We’re excited to announce that Aira has won the award for Best Use of Search - B2B (PPC) at the […]

The Future for Aira

The Future

As founders, Matt and I chat a lot about what we want Aira to be, but we’ve never really sat […]

Winning Big in a Post-Pandemic Travel Industry by Utilising Machine Learning, Video & Mobile-First Strategies

Paid Media

It’s now more important than ever to ensure you’re strategically positioned to stand out in a crowded market as the […]

How to Increase Brand Visibility, Traffic and Customers for your Home Workout App

SEO

Why am I focusing on the home workout app market? Well, in summary, the search opportunity is pretty huge here […]

Our Maternity, Paternity and Adoption Policies

Culture

Our maternity, paternity and adoption policy has been available internally to our team for a while now but we've never […]

13 Takeaways from the State of Link Building Report 2021

Digital PR

Last week, we released the State of Link Building Report for 2021. With insights and views from over 250 people […]

Aira Welcomes Robin Lord as Head of Innovation

Digital Marketing

The Aira team is delighted to welcome Robin Lord as Head of Innovation. Robin has a rich digital agency background at places […]

Sam Butterworth

Perfecting On-Page SEO for Ecommerce Product Pages - A Cheatsheet

SEO

Back in 2012, I wrote a blog post for Moz which gave away a little cheatsheet for anyone who wanted […]

How Four Seasons Total Landscaping Accidentally Went Viral (and What it Meant for their SEO)

Digital PR

In one of the most surreal moments ever, Rudy Guilliani accidentally delivered a speech from the parking lot of Four […]

HubSpot vs Salesforce Comparison - Which is the Best CRM?

Inbound

A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer and prospect data. If you’re […]

Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns

Google Ads

Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]

5 Things You Should Know When Starting to Learn PPC

Paid Media

Whether you are new to PPC or not, there are a few things you should know when it comes to learning. Below […]

What is Google Analytics 4? A Complete Sea Change in Analytics

Analytics

Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]

Brendan Gilbert

Copywriting Conference 2020 - The Bits That Stayed With Me

Copywriting

2020 was my second Copywriting Conference and I wasn’t sure what to expect from this year’s necessarily virtual event, after experiencing last […]

Sam Butterworth

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