A little light reading.
A lot of experience.

What is Google Analytics 4? A Complete Sea Change in Analytics

Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]

Brendan Gilbert

Sort By

Topics

Popular

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

10 Simple Steps for Successful LinkedIn Advertising

Social Media

Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook […]

Latest

Using Data to Improve Link Building Campaigns

Content Strategy

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements […]

9 Ideation Tips to Overcome Creative Block When Working from Home

Content Strategy

Last week, I found myself in a bit of a creative lull. I was feeling a little bit flat and […]

How to Use HubSpot Workflows to A/B Test Emails Using Automation

Email

At Aira, we always want to improve what we are doing. That’s why we tend to test as much as […]

Maret Reutelingsperger

Traditional PR vs Digital PR - How Do they Differ & How Can One Help the Other?

Digital PR

I have a traditional PR background, where the key focus for the brand I was working for was press coverage, […]

Why Aira is Using the Government's Coronavirus Job Retention Scheme

Management

On March 19th I posted on LinkedIn about everything we’d done as a company to manage the utter chaos that […]

Inbound Marketing vs Outbound Marketing

Inbound

At Aira a large proportion of my role is client facing. Meaning I spend a large amount of my time […]

5 Tips for Generating Leads from Facebook Ads

Paid Media

Facebook ads are highly effective due to the advanced targeting methods and diverse ad formats available to businesses of all sectors […]

Aira and COVID-19: Our Clients, Our Team and The Future

General

I was a bit reluctant to write this post because there is a lot of information and noise out there […]

Why the Flywheel Model Has Replaced the Funnel and How to Create Your Own

Inbound

The flywheel has replaced the funnel because it helps your business grow faster and more efficiently. Not a bad reason, […]

Sam Butterworth

Aira is Now a Facebook Marketing Partner

Paid Media

We’re now delighted to announce that we are officially a Facebook Marketing Partner! As multi-channel paid media advocates here at […]

The Inbound Marketing Process Explained

Inbound

The purpose of inbound marketing is to attract your potential customers by offering them relevant,

Sam Butterworth

How to Figure Out Why Your Company Exists

Culture

“Don’t go bust” That was my rather unhelpful answer when Matt, Matthew, Shannon and I started talking about why Aira […]

5 Actionable Ideas to Increase Website Leads

Inbound

Once your website is up and running and getting lots of lovely traffic, the next sensible objective is to increase the […]

Charlotte Hawkes

How to Approach Google Ad Copy Optimisation Using Machine Learning in 2020

Paid Media

Google famously says, “Focus on the user and all else will follow.” With this in mind, it's no surprise that […]

The 4 Best WordPress SEO Plugins

SEO

WordPress is the platform of choice for 34% of all websites. Which means there’s a good chance your website is […]

An Essential SEO Checklist for Optimising Web Content

SEO

So you’ve written a shiny new piece of content and you’re ready to hit publish, but you’re not sure how […]

1 2 3 … 10 Next »

Sort By

Topics

Download our credentials deck.

Pop it in my inbox.

Getting started is as easy as having a conversation.

Talk to our team.