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Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

Latest

How Four Seasons Total Landscaping Accidentally Went Viral (and What it Meant for their SEO)

Digital PR

In one of the most surreal moments ever, Rudy Guilliani accidentally delivered a speech from the parking lot of Four […]

HubSpot vs Salesforce Comparison - Which is the Best CRM?

Inbound

A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer and prospect data. If you’re […]

Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns

Google Ads

Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]

5 Things You Should Know When Starting to Learn PPC

Paid Media

Whether you are new to PPC or not, there are a few things you should know when it comes to learning. Below […]

What is Google Analytics 4? A Complete Sea Change in Analytics

Analytics

Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]

Brendan Gilbert

Copywriting Conference 2020 - The Bits That Stayed With Me

Copywriting

2020 was my second Copywriting Conference and I wasn’t sure what to expect from this year’s necessarily virtual event, after experiencing last […]

Sam Butterworth

Optimising Your Website for HTTP/2 Crawling and SEO

SEO

From November 2020 Googlebot is supporting crawling over HTTP/2. Initially this will be for ‘select sites’, with a plan to gradually […]

How to Build Trust Online & Become an Authoritative Source (While Building Links)

Digital PR

I like to look at websites and online brands the same as I do humans… You wouldn’t go out for […]

Aliyah Loughlan

What Should an Inbound Marketing Campaign Look Like?

Inbound

Before we delve into what an inbound marketing campaign should look like, we should briefly cover what inbound marketing is. Inbound […]

What are Facebook Automated Ads?

Facebook

Anyone working in paid media will no doubt be familiar with new campaign formats and advertising features sneaking into the platforms with […]

How to Set Up Facebook Business Manager

Facebook

If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may […]

Great Expectations: The Truth About Digital PR Campaigns

Digital PR

We’ve got a problem. Here’s what Digital PR and SEO Twitter has to say about our campaigns and posts… “Digital PR […]

Shannon McGuirk

Starting a New Job in Lockdown - What I’ve Learned in My First 3 Months at Aira

Culture

I started my new role as a digital PR executive at Aira just one week before lockdown (great timing I know). When […]

Francesca Bjorkegren

Custom Intent Audiences: Targeting the Ones That Got Away

Google Ads

Any seasoned marketer, especially those working in paid media, will be familiar with the retargeting funnel model. You can re-engage […]

PPC for Ecommerce: Unlocking Customer Lifetime Value

eCommerce

One of the most widely recognised benefits of PPC for ecommerce is that you’re able to get direct return on investment almost […]

Link Building Outreach and Follow-ups: Key Rules to Earn Coverage

Content Strategy

If you work in any form of PR where you’re in contact with journalists frequently, you’ll know you have to […]

Aliyah Loughlan

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