We’re delighted to announce that Aira won the Best Use of Facebook/Instagram Ads at the 2023 UK Paid Media Awards—while there was also recognition for one of our brightest talents.
We successfully fought off competition from some incredible agencies running great paid media campaigns, including Anicca Digital, Loud Mouth Media and s360, so it’s testament to the hard work of our team that we secured this win.
Our unique approach of blending creative and data strategy with use of first party data & robust testing allowed us to scale profitably across the client’s 35 locations, while we were also able to drive £2.5 million in revenue with a ROAS of 9.5, exceeding their target.
As well as winning this award, Paid Media Strategist Holly Pierce was recognised with a Silver Award in the Rising Star category.
Holly has gone from an Intern with no experience to consulting the CMO of a multi-billion dollar company on their digital marketing strategy in just over two years (six months of which were on furlough). This meteoric rise is all thanks to her willingness to learn and adapt, as well as her perseverance in providing value to her clients, and we’re delighted her success has been recognised by the judges.
Additionally, Aira was also nominated in six other categories, including Large Paid Media Agency of the Year, Paid Search Campaign of the Year and Paid Social Campaign of the Year. Paid Media Consultant Lauren Bell had also been nominated alongside Holly in the Rising Star category.
We’re adding these victories to our previous award wins at the 2021 and 2019 UK Search Awards, as well as the 2019 UK Content Awards.
Paddy Moogan, Aira’s CEO, said:
“Winning this award is a fantastic achievement and recognition of the great work carried out by our paid media team every single day. The paid media team is going from strength to strength, and I’m sure this will not be the last award they win at the UK Paid Media Awards.
“We’re also incredibly proud of Holly Pierce for earning the Silver Award in the Rising Star category. This recognition is just-reward for her dedication, perseverance and hard work since joining Aira in 2020.
“We can’t wait to see what Holly achieves next in her career.”
