CRM & Analytics

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A little light reading.
A lot of experience.

How we’re thinking about SEO in 2025

While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]

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SEO vs. PPC: Which digital marketing strategy is right for you?

SEO

Two of the most powerful and widely used digital marketing strategy approaches are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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Aira and Sodexo Engage Win Best Use of Search - B2B (PPC) at UK Search Awards 2021

Events

We’re excited to announce that Aira has won the award for Best Use of Search - B2B (PPC) at the […]

The Key Takeaways from MKGO#6

Events

We were very pleased to welcome four more excellent speakers to the sixth edition of MKGO, Aira’s biannual digital marketing […]

MKGO 2020: The Conference We’ve Always Wanted to Run

Events

We at Aira are delighted to announce that in March 2020, our digital marketing conference MKGO will be run as […]

Our Highlights from Hypergrowth19

Events

A dreary, grey day in London, immediately maybe brighter as we enter Hypergrowth. Full of colour! We start the day with […]

Maret Reutelingsperger

Google Training Day - What Did I Actually Learn?

Events

As a Google Premier Partner, Aira gets invited to events at the Google offices every once in a while. Recently, […]

Charlotte Hawkes

How a Confidence Workshop Helped Me Present at My First Conference

Events

For as long as I can remember I’d always been the quiet one, the one who didn’t speak up in […]

Aliyah Loughlan

Events

We were delighted to welcome four fantastic speakers on stage last week for the fifth edition of our digital marketing […]

Sam Butterworth

Why We Spend £25,000+ Per Year on MKGO

Events

A precursor *Before we start, if you want to come along to MKGO this week there's a box at the […]

6 Takeaways from the 2018 Learn Inbound Conference

Events

Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and […]

15 Places to Drink (or Eat) After BrightonSEO

Events

So once again BrightonSEO is at our door and digital PR executives and online marketers come flocking from all around […]

#MKGO - Our First Event

Events

Firstly, we'd like to say a massive thanks to everyone that came to our first #MKGO last week. The feedback […]

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