CRM & Analytics

Join us at MKGO #8 - "The Future of Search"

A little light reading.
A lot of experience.

The evolution of PR: Why Digital PR matters - from the early days of the internet to now

Today (in 2026), digital PR is a marketing strategy designed to earn brands coverage and links in the right places, […]

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Should you write Google Ad copy with AI?

Paid Media

55% of businesses are now using AI to create PPC (pay-per-click) ad copy. AI can create thousands of ad variations, […]

The top social media campaigns of all time

Social Media

There’s no set formula for creating the perfect viral social media campaign. And this is reflected in the crazy, heartwarming, […]

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The Good, the Bad & the Unpredictability of SEO Forecasting

SEO

Welcome to the second Marketing Innovation Pulse newsletter. I'm Dave, Senior Data & Insights Consultant at Aira, and part of […]

How AI is set to dramatically change performance marketing

Digital Marketing

Google’s recent generative AI announcement has spun the heads of search enthusiasts over the past week, particularly businesses owners and […]

Google I/O 2023: Key Points and Thoughts for the Search Industry

General

It's been a couple of days since Google I/O and I've reflected a little on the key themes and points. […]

Aira welcomed to the HubSpot Partner Advisory Council

HubSpot

We’re delighted to announce that Aira has recently been welcomed as a member of the HubSpot Partner Advisory Council (PAC). […]

Marketing Innovation Pulse #1

General

Do you ever struggle to keep up with the pace of change in the digital marketing and tech space? That's […]

What Got Us Here, Won’t Get Us There: Some Changes That We’re Making at Aira

General

tl;dr: from June onwards, Aira will no longer be offering digital PR services to our clients and instead, will shift […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

The Benefits of Account-based Marketing

Account-based Marketing

An increasing number of organisations are adopting an account-based marketing approach. In fact, 70% of companies surveyed as part of […]

Aira recognised at the 2023 UK Paid Media Awards

Paid Media

We’re delighted to announce that Aira won the Best Use of Facebook/Instagram Ads at the 2023 UK Paid Media Awards—while […]

Aira achieves the HubSpot Onboarding Accreditation

Inbound

Aira is delighted to announce that we’ve achieved the HubSpot Onboarding Accreditation.

What is Account-based Marketing (ABM)?

Account-based Marketing

It’s possible you’ve heard about account-based marketing (ABM) by now, because it’s getting a lot of attention in the world […]

SearchLove London - The Future of Link Building

The Future

Thank you to everyone who attended my SearchLove presentation and allowed me to share my thoughts on the future of […]

What factors and attributes are most important to consider in your link building strategy?

SEO

Digital PRs and SEOs are always looking to build new links but, as I’m sure you’re aware, not all links […]

Using Apps Script to encourage our team to take time off

Culture

Recently, Paddy wrote a post about Aira’s Unlimited Holiday policy, and how we make sure it’s delivering everything we want […]

Delivering on Unlimited Holidays

Culture

I see a lot of scepticism of unlimited leave policies, particularly in our industry, with many labelling it as a […]

The Future of Link Building: What Got Us Here, Won’t Get Us There

Digital PR

Thank you to those of you who joined my talk at MozCon, below you can find the full deck that […]

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