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How we’re thinking about SEO in 2025

While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]

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SEO vs. PPC: Which digital marketing strategy is right for you?

SEO

Two of the most powerful and widely used digital marketing strategy approaches are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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Why Google Ads Cost is More Than Your Daily Budget

Paid Media

As digital marketers, we get used to enjoying the sight of lines that climb up and to the right, especially […]

Why We Spend £25,000+ Per Year on MKGO

Events

A precursor *Before we start, if you want to come along to MKGO this week there's a box at the […]

How HubSpot’s LinkedIn Ads Integration is a Game-Changer for B2B Marketing

Inbound

In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features - a LinkedIn […]

6 Lessons from My 6 Months at Aira

Digital PR

As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 […]

8 Lessons We've Learned from Successful Email Automation Campaigns

Email

In September of 2018 I attended Inbound 2018. It was no surprise that a theme of the event was delighting […]

Company Culture - What Does That Even Mean?

Culture

Update: since writing this post, we launched our culture code which you can find here and also wrote about the […]

My Aira Journey - What I Learned During My Work Placement

Digital PR

Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week […]

Harriet McCulley

What to Expect from an Inbound Marketing Consultation

Inbound

If you are planning to book an inbound marketing consultation it’s important to know what to expect, so that you […]

Sam Butterworth

Aira Named Best Small SEO Agency at UK Search Awards

SEO

Aira’s co-founders, Paddy Moogan and Matt Beswick, are incredibly proud to announce that we have been named the Best Small […]

Shannon McGuirk

CommsCon 2018: Aira's Highlights

Digital PR

If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and […]

Content Production 101 - Creating Great Content that Gets Traffic & Links

Content Strategy

Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But […]

How to Perfect Your Pitch to a Journalist: 5 Top Tips

Content Strategy

So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re […]

Aliyah Loughlan

What is a Buyer Persona?

Inbound

A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. […]

Sam Butterworth

SearchLove 2018: The Digital PR and Content Highlights

Content Strategy

Last week, a few of us at Aira went to SearchLove London for two days to listen to some of […]

6 Takeaways from the 2018 Learn Inbound Conference

Events

Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and […]

Open Graph: How to Drive More Social Media Traffic to Your Website

Social Media

Social media networks can be a major traffic driver to your website, so it’s in your best interest to optimise […]

Kayleigh Thomas

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