A little light reading.
A lot of experience.

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

Latest

Why Google Ads Cost is More Than Your Daily Budget

Paid Media

As digital marketers, we get used to enjoying the sight of lines that climb up and to the right, especially […]

Why We Spend £25,000+ Per Year on MKGO

Events

A precursor *Before we start, if you want to come along to MKGO this week there's a box at the […]

How HubSpot’s LinkedIn Ads Integration is a Game-Changer for B2B Marketing

Inbound

In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features - a LinkedIn […]

6 Lessons from My 6 Months at Aira

Digital PR

As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 […]

8 Lessons We've Learned from Successful Email Automation Campaigns

Email

In September of 2018 I attended Inbound 2018. It was no surprise that a theme of the event was delighting […]

Company Culture - What Does That Even Mean?

Culture

Update: since writing this post, we launched our culture code which you can find here and also wrote about the […]

3 Technical SEO Tips to Help Your Site Rank

SEO

There are few things I enjoy more than auditing a website, and fixing technical SEO issues that will help improve […]

Kayleigh Thomas

My Aira Journey - What I Learned During My Work Placement

Digital PR

Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week […]

Harriet McCulley

What to Expect from an Inbound Marketing Consultation

Inbound

If you are planning to book an inbound marketing consultation it’s important to know what to expect, so that you […]

Sam Butterworth

9 Key Components of a Successful Inbound Marketing Strategy in 2019

Inbound

2019 is fast approaching and the current online marketing space is experiencing more of an evolution, than a revolution. The […]

Aira Named Best Small SEO Agency at UK Search Awards

SEO

Aira’s co-founders, Paddy Moogan and Matt Beswick, are incredibly proud to announce that we have been named the Best Small […]

Shannon McGuirk

CommsCon 2018: Aira's Highlights

Digital PR

If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and […]

Content Production 101 - Creating Great Content that Gets Traffic & Links

Content Strategy

Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But […]

How to Perfect Your Pitch to a Journalist: 5 Top Tips

Content Strategy

So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re […]

Aliyah Loughlan

What is a Buyer Persona?

Inbound

A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. […]

Sam Butterworth

SearchLove 2018: The Digital PR and Content Highlights

Content Strategy

Last week, a few of us at Aira went to SearchLove London for two days to listen to some of […]

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