CRM & Analytics

Join us at MKGO #8 - "The Future of Search"

A little light reading.
A lot of experience.

The evolution of PR: Why Digital PR matters - from the early days of the internet to now

Today (in 2026), digital PR is a marketing strategy designed to earn brands coverage and links in the right places, […]

Sort By

Topics

Popular

Should you write Google Ad copy with AI?

Paid Media

55% of businesses are now using AI to create PPC (pay-per-click) ad copy. AI can create thousands of ad variations, […]

The top social media campaigns of all time

Social Media

There’s no set formula for creating the perfect viral social media campaign. And this is reflected in the crazy, heartwarming, […]

Latest

brightonSEO 2025 & Our Key Takeaways

Events

A few weeks ago, I headed down to one of the biggest marketing events in the UK, brightonSEO and it […]

The Beginner's Guide to Google Dynamic Search Ads (DSA)

Paid Media

Dynamic Search Ads have been around since October of 2011. They are a powerful tool to use in your paid […]

The Biggest Search Stories of 2023 (And What In-House Marketers Need to Know About Them)

SEO

A lot happened in search during 2023 and frankly, it has been hard to keep up with the pace of […]

Aira recognised at the 2023 UK Paid Media Awards

Paid Media

We’re delighted to announce that Aira won the Best Use of Facebook/Instagram Ads at the 2023 UK Paid Media Awards—while […]

Winning Big in a Post-Pandemic Travel Industry by Utilising Machine Learning, Video & Mobile-First Strategies

Paid Media

It’s now more important than ever to ensure you’re strategically positioned to stand out in a crowded market as the […]

Aira Welcomes Robin Lord as Head of Innovation

Digital Marketing

The Aira team is delighted to welcome Robin Lord as Head of Innovation. Robin has a rich digital agency background at places […]

Sam Butterworth

Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns

Google Ads

Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]

5 Things You Should Know When Starting to Learn PPC

Paid Media

Whether you are new to PPC or not, there are a few things you should know when it comes to learning. Below […]

What are Facebook Automated Ads?

Facebook

Anyone working in paid media will no doubt be familiar with new campaign formats and advertising features sneaking into the platforms with […]

How to Set Up Facebook Business Manager

Facebook

If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may […]

Custom Intent Audiences: Targeting the Ones That Got Away

Google Ads

Any seasoned marketer, especially those working in paid media, will be familiar with the retargeting funnel model. You can re-engage […]

PPC for Ecommerce: Unlocking Customer Lifetime Value

eCommerce

One of the most widely recognised benefits of PPC for ecommerce is that you’re able to get direct return on investment almost […]

5 Tips for Generating Leads from Facebook Ads

Paid Media

Facebook ads are highly effective due to the advanced targeting methods and diverse ad formats available to businesses of all sectors […]

Aira is Now a Facebook Marketing Partner

Paid Media

We’re now delighted to announce that we are officially a Facebook Marketing Partner! As multi-channel paid media advocates here at […]

When Should You Use Google Ads Automated Bidding?

Paid Media

Introduction I’m just going to come out and say this Smart Bidding (aka auto bidding, automated bidding - for the […]

Why You’re Missing Out on Google Ads Conversions & How to Fix It

Paid Media

99% of the Google Ads accounts we audit at Aira are doing conversion tracking wrong. Whether you’re managing Google Ads […]

1 2 Next »

Sort By

Topics

Download our credentials deck.

Pop it in my inbox.

Getting started is as easy as having a conversation.

Talk to our team.