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Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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Aira recognised at the 2023 UK Paid Media Awards

Paid Media

We’re delighted to announce that Aira won the Best Use of Facebook/Instagram Ads at the 2023 UK Paid Media Awards—while […]

Winning Big in a Post-Pandemic Travel Industry by Utilising Machine Learning, Video & Mobile-First Strategies

Paid Media

It’s now more important than ever to ensure you’re strategically positioned to stand out in a crowded market as the […]

Aira Welcomes Robin Lord as Head of Innovation

Digital Marketing

The Aira team is delighted to welcome Robin Lord as Head of Innovation. Robin has a rich digital agency background at places […]

Sam Butterworth

Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns

Google Ads

Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]

5 Things You Should Know When Starting to Learn PPC

Paid Media

Whether you are new to PPC or not, there are a few things you should know when it comes to learning. Below […]

What are Facebook Automated Ads?

Facebook

Anyone working in paid media will no doubt be familiar with new campaign formats and advertising features sneaking into the platforms with […]

How to Set Up Facebook Business Manager

Facebook

If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may […]

Custom Intent Audiences: Targeting the Ones That Got Away

Google Ads

Any seasoned marketer, especially those working in paid media, will be familiar with the retargeting funnel model. You can re-engage […]

PPC for Ecommerce: Unlocking Customer Lifetime Value

eCommerce

One of the most widely recognised benefits of PPC for ecommerce is that you’re able to get direct return on investment almost […]

5 Tips for Generating Leads from Facebook Ads

Paid Media

Facebook ads are highly effective due to the advanced targeting methods and diverse ad formats available to businesses of all sectors […]

Aira is Now a Facebook Marketing Partner

Paid Media

We’re now delighted to announce that we are officially a Facebook Marketing Partner! As multi-channel paid media advocates here at […]

How to Approach Google Ad Copy Optimisation Using Machine Learning in 2020

Paid Media

Google famously says, “Focus on the user and all else will follow.” With this in mind, it's no surprise that […]

When Should You Use Google Ads Automated Bidding?

Paid Media

Introduction I’m just going to come out and say this Smart Bidding (aka auto bidding, automated bidding - for the […]

Why You’re Missing Out on Google Ads Conversions & How to Fix It

Paid Media

99% of the Google Ads accounts we audit at Aira are doing conversion tracking wrong. Whether you’re managing Google Ads […]

Aira Selected for Exclusive Google Elevator Programme

Paid Media

Introduction Over the past 12 months, PPC has changed a lot at Aira. Today, I’m going to share exactly how […]

The 2019 Beginner's Guide to Google Dynamic Search Ads (DSA)

Paid Media

Dynamic Search Ads have been around since October of 2011, but Google has recently enhanced the power of the search […]

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